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Inside Information

Inside Information

Written by: Hosted by Laura McGowan | A Tweddle Group Presentation | Produced Written & Edited by Joe Frezza & Laura McGowan | Audio Engineered by Meredith Davidson
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Product information: it's the place where humans and technology meet. Could better product information, better customer support and better service information create a new level of end-user experience AND improve our businesses in the process? Join Laura McGowan for Inside Information--everything you ever wanted to know about product information, but were afraid to ask.© 2026 Tweddle Group Economics Management Management & Leadership
Episodes
  • The Future of In-Cabin Experience with Sara Sargent
    Apr 8 2026

    09. The Future of In-Cabin Experience with Sara Sargent (InCabin, AutoSens)

    What is the future of in-cabin experience?

    And who better to answer that question than Sara Sargent?

    Sara entered the world of in-cabin experience through product marketing and engineering. From there, she became Automotive Technology Specialist for Sense Media Group.

    Now, as Principal Brand Strategist for InCabin, Sara helps create some of the world's premier trade show events for the automotive engineering community.

    Sara tells Inside Information Host Laura McGowan what she's been seeing on the trade show floor and what's on the way for vehicle drivers, from driver monitoring systems to environmental alerts to how these incoming features will transform everyone's daily drive.


    More resources:

    Learn more about InCabin at https://incabin.com/.

    Learn more about AutoSens at https://auto-sens.com/.

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    33 mins
  • Ron DiCarlantonio | Cognitive Workload, AI Assistants and the Provable ROI of Better Fleet Driver Experience
    Mar 25 2026

    08. Ron DiCarlantonio (iNago) | Cognitive Workload, AI Assistants and the Provable ROI of Better Fleet Driver Experience

    Ron DiCarlantonio is the President and Founder of iNago. He also played an important role in the development of Tweddle Group's AVA platform. Ron knows AI assistants, from the expectations bring to their AI interactions to the back-end arbitration that keeps these systems accurate and honest. Having worked with in-vehicle AI for the last few years, Ron's got valuable insights into cognitive workload, and how voice assistants might help minimize distraction while making drivers more informed.

    Ron sat down with Inside Information Host Laura McGowan to discuss his latest project, a push toward in-cabin assistants for fleet truck operators. Could in-cabin assistants improve logistics, maintenance and overall management for fleet owners? Ron makes a compelling argument.

    He also introduces MUTUALISM, an industry consortium establishing an open, standardized platform for next-gen in-vehicle experience. MUTUALISM aims to create an extensible framework in which OEMs, Tier 1 suppliers and service providers can collaborate on "intelligent AI-based cockpit solutions."


    More resources:

    Learn more about iNago at https://www.inago.com/.

    Learn more about the JSAE Automotive Engineering Exposition, 2026 (which Ron will be attending) at https://aee.expo-info.jsae.or.jp/en/.

    Learn more about MUTUALISM at https://ottawainfotainment.com/blogs/news/mutualism-selects-ottawa-infotainment-as-preferred-hardware-supplier-launching-collaboration-at-covesa-during-ces

    Send your questions and feedback on Inside Information to mailto:podcast@tweddle.com.

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    37 mins
  • AI-Forward, the Right Way | Garrett Ekstrom (CRIMSON Agency) and Gary Ragland
    Mar 11 2026

    07. AI Forward, the Right Way | Garrett Ekstrom (CRIMSON Agency) and Gary Ragland

    What's the difference between true AI transformation and empty buzzword recklessness? AI has incredible potential, but that potential depends on quality processes and human oversight. It unlocks real efficiency but also raises important questions about accuracy and security.

    What’s the right way for a company to go AI-forward?


    Inside Information Host Laura McGowan and Tweddle Group Manager of AI Content Strategy Gary Ragland visited CRIMSON Agency to talk with Garrett Ekstrom about the best practices emerging (and evolving) around AI.

    How should approaches to AI differ between industries, between companies or even between members of the same team? What red flags do we see when companies make groundless claims or use AI irresponsibly? And how does the technology impact DIY coding, information security and content development? Find out on this week's Inside Information.

    More resources:

    Learn more about CRIMSON Agency at https://crimsonagency.com/.

    Full disclosure: CRIMSON developed the official Tweddle Group website, and we've consistently enjoyed working with them. View the result of our partnership at https://tweddle.com.

    Send your questions and feedback to Inside Information at mailto:podcast@tweddle.com.

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    35 mins
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