Inside Too Good To Go: 4 Million Parcels, Zero Forecast – And Why It Works #LTM163
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Inside Too Good To Go: 4 Million Parcels, Zero Forecast – And Why It Works #LTM163
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What happens when a marketplace can't forecast its own inventory? Too Good To Go's Parcels business sells surplus food that only exists once it's already there – unpredictable in volume, and racing against a best-before date. In this episode, Ingrid talks to Katharina Hauke, who leads Too Good To Go Germany, and Stefan Böhler, who runs Spring GDS Germany, the logistics partner making this possible.
They dig into:
- Why Too Good To Go deliberately keeps its assortment small instead of expanding it – and how that decision makes the whole operation manageable
- How real-time coordination between marketplace and warehouse replaces traditional forecasting, from goods-in to same-day sale
- Why best-before dates shape everything from prioritization to picking – and how first-in-first-out logistics have to work under pressure
- What happens to the food that still doesn't sell in time, and why that part of the process matters as much as the sale itself
- How a purpose-driven business scaled to 2.5 million rescued parcels – and where the growth ceiling actually sits
A strong listen for anyone who assumes scale always requires more complexity.
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