Inside the Collective | EP08 | Sam Ward | Simple Ideas Your Nan Can Understand
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Inside the Collective | EP08 | Sam Ward | Simple Ideas Your Nan Can Understand
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In this episode of Inside the Collective, Brad Amos sits down with Sam Ward, founder of Playmaker Creative Club and producer of three Olympic Games, who has spent 15 years building brand experiences at the intersection of sport, fashion and culture.
They talk about why Sam believes an idea should be simple enough for his nan to understand and his CMO to sign off, the moments brands get culture badly wrong because the right people weren't in the room, and why he thinks pressure produces the best work rather than something to be protected from.
Sam also opens up about his PTSD diagnosis and how it shapes how he performs under stress, and shares the hardest client conversation of his career.
A conversation about keeping an idea, and yourself, intact under pressure.
Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.