• Episode #2 – Remove Your Darlings
    Jun 5 2025

    The phrase “kill your darlings” comes from the world of writing. It means letting go of the lines, scenes, or ideas you love (You know, the ones you poured your heart into) if they don’t serve the bigger story.

    Painful? Absolutely.

    Necessary? Always.

    In marketing, the idea is exactly the same.

    The post Episode #2 – Remove Your Darlings first appeared on The Everburn Agency.

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    17 mins