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Instant X-Pertise: Marketing

Instant X-Pertise: Marketing

Written by: XPROMOS Marketing Mastery
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AI-enabled marketing and business insights from a pair of 35-year marketing experts who founded an agency together in their 20’s. Find a key learning in every episode.XPROMOS Marketing Mastery Economics
Episodes
  • EP 117: Why AI Is a Leadership Problem Before It’s a Technical One
    Feb 25 2026

    AI decisions aren’t getting harder because the technology is more complex.

    They’re getting harder because they’re more visible.

    In this episode, Yvette Brown and Shari Nomady explore why AI has become a leadership problem before it’s a technical one.

    • Vendors overpromise.
    • Models evolve faster than most organizations can absorb.
    • Teams look to leaders for confidence and direction, even when certainty doesn’t exist yet.

    The result: leaders are being asked to decide, explain, and be accountable almost simultaneously.

    This conversation isn’t about tools or tactics. It’s about judgment, visibility, and what leadership requires when the buffer between learning and explaining disappears.


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    8 mins
  • EP 116: AI Collapsed the Gap Between Deciding and Explaining
    Feb 17 2026

    AI isn’t just changing how work gets done.

    It’s changing how quickly leaders are expected to decide, and explain those decisions.

    In this episode, Yvette Brown and Shari Nomady unpack a pattern they’ve seen repeat across multiple technology shifts throughout their careers — from early mobile and social experiments to today’s AI moment.

    The difference now isn’t the pattern.

    It’s the compression.

    AI has collapsed the gap between deciding and explaining. Leaders no longer get the luxury of learning privately and explaining later.

    This conversation isn’t about tools or tactics.

    It’s about judgment, visibility, and what leadership requires when decisions become public before understanding fully forms.


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    9 mins
  • EP 115: Why 95% of AI Pilots Fail, and how AI Fluency fixes it.
    Feb 12 2026

    95% of #AI pilots fail to scale. Not because AI doesn’t work, but because dabbling doesn’t scale.

    In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal:

    • The 3 biggest killers of AI pilots (stress testing, weak business cases, and lack of fluency)
    • How to anchor AI in GTM deliverables with a role plan
    • Why a simple Pilot Charter changes the game for scaling
    • What high-performing teams are doing differently

    📌 Watch now to stop dabbling and start building AI fluency.

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    13 mins
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