AI decisions aren’t getting harder because the technology is more complex.

They’re getting harder because they’re more visible.

In this episode, Yvette Brown and Shari Nomady explore why AI has become a leadership problem before it’s a technical one.

• Vendors overpromise.
• Models evolve faster than most organizations can absorb.
• Teams look to leaders for confidence and direction, even when certainty doesn’t exist yet.

The result: leaders are being asked to decide, explain, and be accountable almost simultaneously.

This conversation isn’t about tools or tactics. It’s about judgment, visibility, and what leadership requires when the buffer between learning and explaining disappears.

AI isn’t just changing how work gets done.

It’s changing how quickly leaders are expected to decide, and explain those decisions.

In this episode, Yvette Brown and Shari Nomady unpack a pattern they’ve seen repeat across multiple technology shifts throughout their careers — from early mobile and social experiments to today’s AI moment.

The difference now isn’t the pattern.

It’s the compression.

AI has collapsed the gap between deciding and explaining. Leaders no longer get the luxury of learning privately and explaining later.

This conversation isn’t about tools or tactics.

It’s about judgment, visibility, and what leadership requires when decisions become public before understanding fully forms.

95% of #AI pilots fail to scale. Not because AI doesn’t work, but because dabbling doesn’t scale.

In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal:

• The 3 biggest killers of AI pilots (stress testing, weak business cases, and lack of fluency)
• How to anchor AI in GTM deliverables with a role plan
• Why a simple Pilot Charter changes the game for scaling
• What high-performing teams are doing differently

📌 Watch now to stop dabbling and start building AI fluency.

Everyone’s claiming AI fluency. Few can prove it.

In this solo episode, I break down why Theia Institute Certification (the first nonprofit-endorsed credential for AI fluency) matters right now.

We’ll cover:

• The rise of false fluency and why dabblers freeze under pressure

• How Theia Institute’s third-party scrutiny transformed our own 8-week course

• What participants actually earn: verifiable credential, LinkedIn badge, and 6 CPE credits

• The gap between dabbling and certified fluency and why the market is already drawing the line

This isn’t about badges. It’s about survival.
And your proof point starts here.

👉 Learn more at XPROMOS.COM/AI

You’re not overwhelmed. You’re stalled.
And the longer you stay at the AI intersection dabbling, testing, delaying, the more likely your brand dies there.

In this episode, I break down the psychology behind our “Two Roads” campaign, the villain we named, and the lie keeping most founders stuck.

This isn’t about tools.
It’s about what you choose when it’s time to commit.

Clarity. Fluency. Movement.
Let’s go.

We guide leaders and creators to AI Fluency so they can amplify their edge on their own terms. Find out how at xpromos.com/ai

If you’re copying and pasting straight from ChatGPT, you might be unknowingly publishing bad data. Or worse, biased messaging.

In this episode of Instant Xpertise: Marketing, we unpack one of the most overlooked risks of using AI: accepting its first output without questioning what’s actually true.

Yvette and Shari reveal how generative AI tools confidently serve up bold claims, fake stats, and outdated information, and what smart marketers should do instead.

You’ll learn:

• Why AI is like a fast-talking vendor in a global marketplace

• The 3 critical questions to ask before trusting any AI output

• How to prompt for fact-checking and bias detection

• Why building verification into your workflow protects your brand, and your reputation

If you care about brand integrity, accuracy, and smart use of AI, this episode is essential listening.

🎧 Listen now and learn how to make AI your assistant, not your liability.

Find out more at xpromos.com/ai

AI tools that promise to generate something extraordinary in one click, like the Staples easy button, sound great, until the output reads like it was written by a well-intended robot intern who’s never met your brand.In this episode, Yvette shares her firsthand experience using a podcast-to-blog AI tool that technically worked… but completely missed the mark on tone, nuance, and clarity.We break down:-- What a “wrapper” tool actually is, and why they often fall short-- Why personalized AI collaboration beats pre-built templates-- How to prompt your own LLM like a teammate, not a vending machine-- The real reason busy marketers skip repurposing (hint: cobbler, no shoes)If you care about quality, brand voice, and efficiency, this episode will save you from chasing the wrong shortcuts.Check it out now. Your content (and your audience) will thank you.

Find out how to get AI-fluent at xpromos.com/ai

Not everything should be automated, and that’s great newsfor marketers.
In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.

You’ll learn the four critical roles humans must play in anAI-powered workflow, including:
• Defining the objective
• Making judgment calls
• Catching risk and context
• Improving systems over time

If you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.

Want to know more? Visit https://xpromos.com/ai