In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.

Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI's transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment analysis to go beyond numbers, capturing authentic consumer feelings to inspire creative ad strategies.

We will examine real-world examples, demonstrate actionable techniques, and discuss how emotional insights can drive winning ad concepts, compelling copy, and innovative campaign angles. This session empowers marketers to harness advanced AI tools, bridging the gap between data and human emotion to create powerful advertising campaigns. Unlock the secret to emotionally charged, results-driven advertising.

Google's document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers.