Kit visits a healthcare provider whose patient-centered approach is different from the doctors she has met before. The MicroMass team and her doctor help Kit start tracking her symptoms and discover clues about her condition from an unexpected source. With support from several directions, she is finally able to focus on moving forward.

Key takeaways 

• Patient-centered communication can help patients and providers
  • explore barriers to treatment
  • identify how patients’ health behaviors impact their conditions
  • uncover key insights that patients might not share on their own
• Providing patients with user-friendly tools to record their symptoms and experiences helps them stay engaged with the healthcare process; it also gives their providers valuable information about their condition
• Patient support programs from pharma companies encourage patient adherence; the representatives of these programs should be fluent in patient-centered communication

Themes: Behavioral Science, Healthcare Marketing, Chronic Illness, Patient-centered Communication, Symptom Tracker

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

See how we approach behavioral science: https://www.micromass.com/why-behavioral-science/

With Kit still unwilling to pursue treatment for her chronic illness, the MicroMass team unpacks her experience and offers a strategy for reaching people with undiagnosed conditions. Kit befriends a fellow patient whose support might help her regain some confidence in the healthcare process.

Key takeaways

• Finding effective ways to engage patients who have disconnected from the healthcare system can increase uptake
• Patients who are hesitant about seeking treatment tend not to respond to marketing messages that look and feel like typical healthcare-related ads
• It’s strategically sound for pharma and healthcare companies to sponsor peer support and peer advocacy groups; they are a welcoming entry point for patients who might not otherwise engage with the healthcare system

Themes: Behavioral Science, Healthcare Marketing, Peer Support, Chronic Illness, Rare Disease

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

See how we change behavior: https://www.micromass.com/why-behavioral-science/

Kit lives with an undiagnosed chronic illness. Frustrating experiences with healthcare providers have caused Kit to give up on finding a diagnosis and manage her symptoms on her own. When Kit and her wife Cassie decide to have a child, it’s up to the MicroMass team to help her find a way to reconnect with the healthcare system.

Key takeaways

• When patients lose trust or confidence in the healthcare system, they are more likely to abandon treatment and cut off contact with healthcare providers
• Many patients’ distrust stems from poor communication between providers and patients
• Patients who have become alienated from the healthcare process often start to accept their symptoms as normal, and they live in denial about how their condition could affect their long-term health

Themes: Behavioral Science, Healthcare Marketing, Normalizing, Chronic Illness, Rare Disease

Credits: Mindy Vulpis, Behaviorist | Kelsey Arp, Lead Behavioral Copywriter | Lindsay Huey, Senior Art Director | Kristen Maynard, Senior Account Director | Johnny Knight (host), Senior Behavioral Copywriter | Lindsay Jones (original music), Composer and Sound Designer

Learn more about MicroMass: https://www.micromass.com/why-behavioral-science/