Lucy Billingsley, co-founder of Billingsley Company, shares how she stepped out from under a legendary last name to build her own path in real estate. From launching a travel business to developing landmark master-planned communities like Austin Ranch and Cypress Waters, Lucy explains why fear can be fuel, integrity is non-negotiable, and long-term ownership wins.She also tackles big-picture questions about downtown Dallas, office uncertainty, housing affordability, infrastructure challenges, and what it takes to create communities that last. At the heart of it all? Leadership, reinvention, and building a platform for the next generation.

In This Episode

[05:00] Integrity, Fear & Early Career Lessons

[10:00] Market Center & Entrepreneurial Leap[

15:30] Building Billingsley Company

[20:00] Master-Planned Strategy: Austin Ranch & Cypress Waters

[26:00] “Apartments Without the Complex”

[30:00] One Arts Plaza & Downtown Dallas

[34:00] The Future of Downtown & the Arts District

[39:00] Regional Growth & Infrastructure Risks

[44:00] Housing Affordability & Office Headwinds

[48:00] Reinvention: Single-Family & Built-to-Rent

[55:00] Leadership, Legacy & Investing in Women

Thanks to Our Sponsors

⁠⁠⁠Clay Cooley Automotive⁠⁠⁠

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Editing and Support by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Good Podcast Co.⁠

Entrepreneur and former honey mogul Nate Sheets—best known for founding Nature Nate’s, the #1 honey brand in America—joins the show as he runs for Texas Agriculture Commissioner. From humble beginnings with a single beehive to full-time ministry to launching the “I Am Second” campaign, Nate shares how faith, food, and service intersect in his journey. He gets real about the collapse of mid-sized farms, America’s growing reliance on foreign food, the obesity epidemic, and why your grocery bill is getting bigger. Whether it’s school lunches or seed monopolies, Nate lays out a hopeful but urgent call to rethink how we feed our families and support our farmers.

In This Episode

[01:30] Meet Nate Sheets: Entrepreneur, Honey Guy, Ag Candidate

[02:30] Why Ag Policy Should Matter to City Folks

[03:50] Food, Health, and the Generational Impact of Cheap Calories

[05:30] The Birth of Nature Nate’s and the Beekeeping Origin Story

[11:00] Creating “I Am Second” & Faith-Driven Marketing

[18:00] From Honey to Politics: What Made Him Run for Ag Commissioner

[21:00] What’s Broken in Texas Agriculture—and How He’d Fix It

[28:00] Price Gaps, Margin Stacking & Losing Family Farms

[36:00] Rebuilding Infrastructure: Meat Processing, Seed Access & Cotton Gins

[38:00] Four Ps: People, Process, Profit, Product

[41:00] Fixing School Lunches & Child Nutrition

[44:00] The Labor Paradox: Immigration and Ag Jobs

[50:00] Tech, Bots, and the Future of Ag Labor

[59:00] Fighting the Sugar Industry & Learning from Europe

Guest and Mentioned Resources

Nate's Campaign SiteNature Nate’s Honey

I Am Second

E3 Partners Ministry

Thanks to Our Sponsors

⁠⁠Clay Cooley Automotive⁠⁠

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Editing and Support by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Good Podcast Co.⁠

In this episode, Tom and Kyle sit down with Jim Keyes — former CEO of both 7-Eleven and Blockbuster — for a wide-ranging conversation that spans humble beginnings, corporate leadership, and his deep-rooted passion for education. Jim shares stories from his rural Massachusetts childhood, reflects on lessons from McDonald’s that shaped his business acumen, and unpacks why he believes "education is freedom." The episode explores his dramatic tenure at Blockbuster, the strategic near-misses with Google and Paramount, and why he's committed to revolutionizing public education with a tech-forward approach.

In This Episode

[00:02:22] From Poverty to Possibility
[00:05:18] Disruption as Opportunity
[00:08:47] Education is Freedom
[00:12:52] Lessons from the Golden Arches
[00:15:46] Sibling Perspectives & Luck vs. Grit
[00:19:00] Knowledge + Faith = Fearlessness
[00:26:07] From Sitgo to 7-Eleven
[00:35:38] The Japanese Influence
[00:40:04] Clean Stores = Community Pride
[00:47:13] From 7-Eleven to Blockbuster
[00:53:00] The Netflix Myth
[01:10:35] Fixing Public Education: The Next Moonshot

Guest and Mentioned Resources

• Education is Freedom Foundation – https://www.educationisfreedom.org
• Education is Freedom: The Future is in Your Hands - by Jim Keyes

Thanks to Our Sponsors

⁠Clay Cooley Automotive⁠

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Editing and Support by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Good Podcast Co.⁠