Thanksgiving is a time of reflection and gratitude, but it’s also a time of stories.

When you fly home for the holiday or head to a friend’s house for a Friendsgiving, the topic of conversation inevitably turns to work. Your grandma will inquire, “What are you doing now for work, sweetie?” or a friend will ask, “How’s the new job going?”

And when we answer, we don’t just rattle off a list of facts. We tell stories.

So, in the spirit of Thanksgiving and reflection, here are some of kglobal’s stories from the past year. We hope you enjoy!

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

A very special someone just celebrated their fifth birthday: Gritty. That’s right, we’re talking about the seven-foot-tall, googly-eyed, orange-furred mascot of the Philadelphia Flyers hockey team. Some call him beastly, some call him cuddly, but Philly calls him one of their own.

The rise of Gritty reflects something we’ve learned from our own work with fruit producer Naturipe and their mascot Mighty Blue: Can a good mascot personify a brand in unique ways and expand its reach to new audiences?

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.

Celebs and brands have alchemized marketing gold by finding ways to build on one another through clever marketing cameos and social media endorsements. From Zac Efron-approved socks to Ben Affleck and Ice Spice’s coffee hang-out, celebrities continue to sound off on the products they think we should like best.  It’s not always a slam dunk, but when done right, the results can launch a brand forward.Okay, so what does it mean to be “done right”? 

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy. 

And that’s our take… Please subscribe to Into Focus on Apple, Spotify or wherever you listen to podcasts. Give us your take on instagram @kglobaldotcom and if you like the show, leave us a rating on apple.

Hosted on Acast. See acast.com/privacy for more information.