This episode of The WP Minute’s Agency Action podcast explores how AI is changing the way agencies build websites—and what that means for the future of the WordPress agency model. Kurt and Toby share their experience using AI tools to build and redesign a website, including where tools like Lovable can replace traditional workflows and where WordPress and developer expertise are still essential. They also dig into the business side of running an agency, from reducing tech debt and improving performance to hiring top talent, measuring profitability, and improving client communication.

The conversation wraps with a discussion about the changing energy around WordCamps and the WordPress community.

Takeaways:

• Simple brochure sites may no longer need WordPress.
• AI is great for first drafts, but humans still shape the final product.
• Complex business logic still requires developer expertise.
• Removing tech debt can improve performance more than adding new plugins.
• Expensive systems can’t replace strong operators.
• One great hire can outperform several average ones.
• Profitability matters more than billable hours.
• Frequent client status calls can signal internal communication problems.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe