Sustainability is often discussed as an environmental responsibility, but the reality is far broader. From business resilience and economic growth to consumer behaviour and policy frameworks, the transition to net zero requires action across every level of society.

In this episode of Green Minds, sustainability advocate and founder of Mushed Talks, Majd Fayyad, joins host Walewein Lichtenauer to explore the real cost of climate inaction, the role individuals and businesses play in reducing emissions, and why sustainability must move from conversation to strategy.

Majd shares insights on how policy, technology, consumer behaviour, and leadership must work together to drive meaningful change, especially in fast-growing cities like Dubai where sustainability must evolve alongside development.

• The true cost of climate inaction versus climate action
• Why net zero is an economic opportunity, not only an environmental goal
• The role of consumer behaviour in reducing global emissions
• How cities like Dubai are advancing energy efficiency and retrofit programmes
• The importance of circular economy thinking beyond recycling
• Why sustainability must be embedded into business strategy
• What it really means to develop a “green mind”

Watch the full episode to understand how sustainability connects policy, business, and personal responsibility, and why action today shapes the resilience of tomorrow.

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