The UFO story isn’t science fiction!

In 1947, the U.S. government “accidentally” launched the longest running marketing campaign in history and the product they sold was belief.

In this episode, I break down:

• How Roswell became America’s first viral headline
  
  
• Why the government used UFOs as Cold War distraction
  
  
• How Hollywood kept the myth alive for profit
  
  
• Why “UAPs” are just a modern rebrand of the same story
  
  
• What it reveals about how attention really works
  
  

This isn’t about aliens.This is about the business of mystery and how one story ran for over seventy years without a single commercial. From CIA cover-ups to Spielberg blockbusters to Pentagon press conferences, every generation got its sequel… and the campaign still isn’t over.

Because when you control curiosity, you don’t need ads. You already have the audience.

Podcast: 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout

Agency: 6DoS Group
https://www.6dosgroup.co/

Email: jadah@6dosgroup.co

Follow me:
TikTok @jadahxmarketer
Instagram @jadahxmarketer

#isItMarketing #roswell #ufo #ufos #aliens #governmentmarketing #attentioneconomy #popculturemarketing #marketingbreakdown #brandstorytelling #viralmarketing #hollywoodmarketing #marketingcasestudy #entertainmentindustry #prstrategy #storytelling #conspiracymarketing #mindcontrol

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The NBA’s biggest scandal in years just hit. A head coach, a star player, and a mafia-run poker ring are all tied to federal indictments. The same league that sold fans on integrity now has to convince us it still exists.

In this episode, I break down:

What actually happened on October 23, 2025
• How the NBA turned gambling into a marketing strategy
• Why this scandal is a brand trust disaster
• The contradiction between profit and integrity
• How the league’s response became crisis marketing in real time

This isn’t about basketball. It’s about the business of belief. When the product you sell is trust, one bad headline can shake the whole brand.
Watch to the end to see how the NBA’s attempt to fix its image might be the most expensive marketing campaign of all time.

Podcast: 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout

Agency: 6DoS Group
https://www.6dosgroup.co/

Email: jadah@6dosgroup.co
Follow me:

TikTok @jadahxmarketer

Instagram @jadahxmarketer

#nba #marketing #sportsbusiness #gambling #brandstrategy #crisispr #isItMarketing #jadahxmarketer #6DoS #sportsmarketing #trust #chaunceybillups #terryrozier #adamSilver #nbascandal #basketball

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Hollywood spends hundreds of millions trying to make us excited for movies… but somehow ends up doing the opposite.
Trailers spoil everything. Meme campaigns backfire. And $100M budgets turn into digital spam.

In this episode of Is It Marketing?, we break down how Hollywood’s obsession with hype ruined mystery, why every trailer feels the same, and what creators and brands can actually learn from the chaos.

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