The UFO story isn’t science fiction!

In 1947, the U.S. government “accidentally” launched the longest running marketing campaign in history and the product they sold was belief.

In this episode, I break down:

• How Roswell became America’s first viral headline
  
  
• Why the government used UFOs as Cold War distraction
  
  
• How Hollywood kept the myth alive for profit
  
  
• Why “UAPs” are just a modern rebrand of the same story
  
  
• What it reveals about how attention really works
  
  

This isn’t about aliens.This is about the business of mystery and how one story ran for over seventy years without a single commercial. From CIA cover-ups to Spielberg blockbusters to Pentagon press conferences, every generation got its sequel… and the campaign still isn’t over.

Because when you control curiosity, you don’t need ads. You already have the audience.

Podcast: 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout

Agency: 6DoS Group
https://www.6dosgroup.co/

Email: jadah@6dosgroup.co

Follow me:
TikTok @jadahxmarketer
Instagram @jadahxmarketer

#isItMarketing #roswell #ufo #ufos #aliens #governmentmarketing #attentioneconomy #popculturemarketing #marketingbreakdown #brandstorytelling #viralmarketing #hollywoodmarketing #marketingcasestudy #entertainmentindustry #prstrategy #storytelling #conspiracymarketing #mindcontrol

Support the show

The NBA’s biggest scandal in years just hit. A head coach, a star player, and a mafia-run poker ring are all tied to federal indictments. The same league that sold fans on integrity now has to convince us it still exists.

In this episode, I break down:

What actually happened on October 23, 2025
• How the NBA turned gambling into a marketing strategy
• Why this scandal is a brand trust disaster
• The contradiction between profit and integrity
• How the league’s response became crisis marketing in real time

This isn’t about basketball. It’s about the business of belief. When the product you sell is trust, one bad headline can shake the whole brand.
Watch to the end to see how the NBA’s attempt to fix its image might be the most expensive marketing campaign of all time.

Podcast: 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout

Agency: 6DoS Group
https://www.6dosgroup.co/

Email: jadah@6dosgroup.co
Follow me:

TikTok @jadahxmarketer

Instagram @jadahxmarketer

#nba #marketing #sportsbusiness #gambling #brandstrategy #crisispr #isItMarketing #jadahxmarketer #6DoS #sportsmarketing #trust #chaunceybillups #terryrozier #adamSilver #nbascandal #basketball

Support the show

Hollywood spends hundreds of millions trying to make us excited for movies… but somehow ends up doing the opposite.
Trailers spoil everything. Meme campaigns backfire. And $100M budgets turn into digital spam.

In this episode of Is It Marketing?, we break down how Hollywood’s obsession with hype ruined mystery, why every trailer feels the same, and what creators and brands can actually learn from the chaos.

Support the show

Pokémon cards, Burger King toys, and Sega console wars the wildest playground trends from your childhood weren’t random. They were masterclass campaigns engineered to make us trade, chase, and choose.

In this episode, I break down:

Why Jonny Quest’s global scavenger hunt was more exciting than the show itself

How Carmen Sandiego marketed “competence,” not homework (and why that kept kids coming back)

The Taco Bell chihuahua effect: When viral awareness fails to boost sales

Why Pokémon turned cafeteria trading into a billion-dollar ecosystem

How Sega vs Nintendo created tribes and cultural rivalry that outlived both consoles

We’ll decode the marketing playbook behind each one what worked, what flopped, and how these retro campaigns rewired culture (and still shape creator tactics today).

By the end you’ll know:

How to build open loops and audience engagement across platforms

The one lesson every marketer should steal from ’90s nostalgia

Why cultural impact is above temporary hype

Ready for the Retro Playbook? Is it marketing, or just genius nostalgia? Let’s find out.

Podcast: 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout

Agency: 6DoS Group
https://www.6dosgroup.co/

Email: jadah@6dosgroup.co

Follow me:
TikTok @jadahxmarketer
Instagram @jadahxmarketer

#pokemon #marketing #advertising #brandstrategy #childhoodnostalgia #lifecycletacticts #creators #culture #videogames #blockbuster #tacobell #sega #nintendo #jonnyquest #carmensandiego #isitchildhoodmarketing #retromarketing

Support the show

American Eagle’s “Great Jeans” campaign starring Sydney Sweeney went viral, but not for the reasons they expected. Instead of applause, the ad sparked backlash, with critics calling it tone deaf and even “propaganda.” Was this a total misfire, or a clever play for attention?

In this video, I break down:
• How the “Great Jeans” wordplay turned into a political storm
• Why outrage marketing spreads faster than safe campaigns
• The tension between cultural sensitivity and viral distribution
• What creators and brands can learn from controversy-driven growth
• Whether attention always equals success in marketing

When I look at this, I don’t just see a failed ad. I see a playbook for how attention, even outrage, fuels brand distribution in 2025.

Podcast 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout...

Agency 6DoS Group
https://www.6dosgroup.co/

Email jadah@6dosgroup.co

Follow me
TikTok @jadahxmarketer
Instagram @jadahxmarketer

#Sydneysweeney #americaneagle #americaneaglegreatjeans #americaneaglebacklash #brandcontroversy #marketing #marketingstrategy #marketingstrategies #marketingtips #casestudy #fashion #fashionmarketing #isitmarketing #brandstrategy #outraged #scandal #brandstrategy #brandstrategy2025

Support the show

A kiss-cam caught the CEO and HR head of Astronomer at a Coldplay concert. The clip spread like wildfire: 22,000+ articles, executive resignations, national headlines. Instead of hiding, Astronomer leaned in with a satirical ad starring Gwyneth Paltrow. What felt like a PR catastrophe turned into an unplanned brand moment.

In this video I break down
• The Coldplay kiss-cam moment that launched a viral scandal
• How Astronomer’s fast response and leadership change set the stage for recovery
• The Maximum Effort + Gwyneth Paltrow campaign that reframed the narrative
• Why reframing, speed, humor, and authenticity flipped disaster into opportunity
• Creator lessons for turning viral drama into strategy

When I look at this I see more than scandal. I see a masterclass in crisis marketing and narrative control.

Podcast 6DoS Creator Podcast
https://6doscreatorpodcast.buzzsprout...

Agency 6DoS Group
https://www.6dosgroup.co/

Email jadah@6dosgroup.co

Follow me
TikTok @jadahxmarketer
Instagram @jadahxmarketer

#coldplaygate #creatorstrategy #viralmemes #coldplay #coldplay2025 #marketingstrategy #marketingtips #marketing

Support the show