I's on Brand: Insights, Innovation, and Implementation cover art

I's on Brand: Insights, Innovation, and Implementation

I's on Brand: Insights, Innovation, and Implementation

Written by: BrandActive
Listen for free

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

 If you’re faced with a brand change due to a merger or acquisition, shift in brand strategy, or any other reason, this is the podcast for you. Host Philip Guiliano, founding partner at BrandActive, brings you fun conversations and actionable ideas from global brand and agency leaders about brand implementation, insights, and innovation. When all eyes are on you, our eyes are on your brand. BrandActive is the global leader in the financial analysis, strategy, and logistics of rebranding implementation and brand and marketing operations. For 25 years, BrandActive has brought the brand implementation best practices to Fortune 1000 companies across industries to optimize the implementation of rebranding programs of all sizes.© 2026 I's on Brand: Insights, Innovation, and Implementation BrandActive Economics Marketing Marketing & Sales
Episodes
  • Building tomorrow's brand today: A CMO’s strategies for success in a dynamic landscape

    Building tomorrow's brand today: A CMO’s strategies for success in a dynamic landscape
    Feb 15 2024
    Nancy Adzentoivich, BrandActive Chief Marketing Officer, guest hosts this week as she welcomes Diana Klochkova, Chief Marketing Officer of Privateer Space, to discuss innovative strategies for navigating the marketing landscape in 2024. Diana shares insights on how she is building and maintaining Privateer’s brand in an evolving market while adapting to demands of an uncertain market. From integrating AI into marketing practices to maintaining audience attention during an election cycle, Nancy and Diana share their perspectives on staying ahead in a dynamic environment. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
    Show More Show Less
    25 mins
  • Looking back on BrandActive's 25th anniversary

    Looking back on BrandActive's 25th anniversary
    Dec 20 2023
    Rounding out BrandActive’s 25th anniversary, Nancy Adzentoivich, BrandActive Chief Marketing Officer, and Nicole Mueller, Senior Marketing Associate, join Host Philip Guiliano to share insights on launching a podcast and reflect on the people and partnerships that have enabled BA’s success. Thank you for listening to I’s on Brand: Insights, Innovation, and Implementation in its inaugural year! Check back in the new year to hear Nancy Adzentoivich dive into 2024 predictions as she takes on the role of guest host. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
    Show More Show Less
    17 mins
  • Understanding the real cost of rebranding

    Understanding the real cost of rebranding
    Nov 16 2023
    While a comprehensive budget is critical to any successful brand change initiative, generating an accurate cost estimate from the outset is often a challenge. Host Philip Guiliano and BrandActive Senior Vice President Patrick Heath unravel the often-hidden expenses of rebranding and the power marketers wield when armed with a comprehensive understanding of the intricacies involved. From accurate cost estimates to ROI discussions, the pair explore the importance of aligning implementation goals with the scale of the rebrand. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
    Show More Show Less
    23 mins
No reviews yet