Episodes

  • Building tomorrow's brand today: A CMO’s strategies for success in a dynamic landscape

    Building tomorrow's brand today: A CMO’s strategies for success in a dynamic landscape
    Feb 15 2024
    Nancy Adzentoivich, BrandActive Chief Marketing Officer, guest hosts this week as she welcomes Diana Klochkova, Chief Marketing Officer of Privateer Space, to discuss innovative strategies for navigating the marketing landscape in 2024. Diana shares insights on how she is building and maintaining Privateer’s brand in an evolving market while adapting to demands of an uncertain market. From integrating AI into marketing practices to maintaining audience attention during an election cycle, Nancy and Diana share their perspectives on staying ahead in a dynamic environment. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    25 mins
  • Looking back on BrandActive's 25th anniversary

    Looking back on BrandActive's 25th anniversary
    Dec 20 2023
    Rounding out BrandActive’s 25th anniversary, Nancy Adzentoivich, BrandActive Chief Marketing Officer, and Nicole Mueller, Senior Marketing Associate, join Host Philip Guiliano to share insights on launching a podcast and reflect on the people and partnerships that have enabled BA’s success. Thank you for listening to I’s on Brand: Insights, Innovation, and Implementation in its inaugural year! Check back in the new year to hear Nancy Adzentoivich dive into 2024 predictions as she takes on the role of guest host. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    17 mins
  • Understanding the real cost of rebranding

    Understanding the real cost of rebranding
    Nov 16 2023
    While a comprehensive budget is critical to any successful brand change initiative, generating an accurate cost estimate from the outset is often a challenge. Host Philip Guiliano and BrandActive Senior Vice President Patrick Heath unravel the often-hidden expenses of rebranding and the power marketers wield when armed with a comprehensive understanding of the intricacies involved. From accurate cost estimates to ROI discussions, the pair explore the importance of aligning implementation goals with the scale of the rebrand. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    23 mins
  • What would healthcare marketers do if they weren't in healthcare?

    What would healthcare marketers do if they weren't in healthcare?
    Oct 26 2023
    Healthcare marketers face major transformation as disruptors like Amazon and Apple expand into the healthcare market. Paired with the slow-moving and often internally focused nature of campaigns, marketers must adapt in order to keep up with these consumer-oriented giants entering the care delivery space. Host Philip Guiliano and guest Chris Bevolo, CEO of Revive, explore how marketers could respond to and overcome healthcare’s historic and emerging challenges by adopting a consumer-centric mindset. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    24 mins
  • Looking ahead: The future of BrandActive

    Looking ahead: The future of BrandActive
    Oct 11 2023
    Growing a business over 25 years while preserving what works and remaining current in an ever shifting market is no small feat. Newly appointed President Vladimir Kačar joins host Philip Guiliano to discuss BrandActive's priorities as we look to the next 25 years. From maintaining a growth-focused culture to strengthening agency partnerships to evolving to meet client need's, Vlado shares his vision for growth while staying true to the principles that have fueled BrandActive's success. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    21 mins
  • The power of evolution: Meeting client needs with new (and existing) expertise

    The power of evolution: Meeting client needs with new (and existing) expertise
    Sep 15 2023
    BrandActive has always played within the niche of rebrand implementation, but how does a business with 25 years of expertise evolve while staying true to its expertise and values? Host Philip Guiliano is joined by two BrandActive practice leads to discuss how the change management and marketing and brand operations services were developed to meet client needs during the rebrand process while drawing on years of existing experience. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    23 mins
  • Crafting a compassionate corporate culture

    Crafting a compassionate corporate culture
    Aug 31 2023
    As BrandActive has evolved to meet client needs, one thing has largely stayed the same: the philosophy that guides our culture. Host Philip Guiliano continues the conversation with fellow BrandActive partners Robynne Budish and James Burn discussing how staying true to our core values and building a compassionate culture has contributed to the organization’s success over the past 25 years. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    23 mins
  • Welcome to the world of brand implementation

    Welcome to the world of brand implementation
    Aug 1 2023
    While nearly 65% of small businesses fail within their first 10 years of business, BrandActive has defied the odds and thrives in its 25th year. Host Philip Guiliano is joined by fellow BrandActive partners Robynne Budish and James Burn to share BrandActive’s origin story and how they have continued to grow the business over 25 years while remaining focused on the unique niche of brand implementation. Questions? Reach out to Philip Guiliano at p.guiliano@brandactive.com Check out our website for even more insights: https://brandactive.com/
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    20 mins