Jason Keehn is the founder of Accompany Creative, the award-winning, impact-driven creative agency recently named Ad Age’s Purpose Agency of the Year. With their motto of “We make good, work” Accompany Creative focuses on transforming brands into change agents through inspiring, mission-led storytelling and design.

The company is a collective of socially conscious branding, marketing, PR, product design, merchandising, and sourcing leaders who work together to help brands authentically connect with values-driven consumers throughout the entire brand experience. Jason’s expertise in both aspirational campaigns and impact-minded products and programs can be seen in their work for a client roster that includes Nespresso, Neiman Marcus, Vestiaire Collective, ABC Carpet & Home, Levi’s, NBC Universal, God’s Love We Deliver, and the YMCA of Greater New York.

Jason’s entrepreneurial passion centers on harnessing the power of consumer-minded branding, design, and storytelling for brands and business models that are doing not just “less bad” but also “more good.” In 2022, he launched the first-ever mission-driven merchandising with Universal Pictures for the film “Jurassic World” – work that earned the agency its first Clio award.

Prior to launching Accompany Creative, Jason spent 20+ years in brand strategy, identity, and integrated advertising as Chief Growth Officer at independent creative agency Yard NYC.

With an MS degree in global bioethics from Columbia University, Jason has published his research in academic journals about the ethics of marketing and has spoken about his integrated branding/ethics perspective at prominent venues like the United Nations General Assembly, Columbia University Commencement, US Consulate General in China, SXSW Eco, and Fashion Forward.

Maria Vorovich and Holland Martini are the co-founders of GoodQues, the “anti-research” research company built around the idea that rigor and creativity shouldn’t be opposites. Maria serves as Chief Strategy Officer and Holland as Chief Insights Officer, combining strategy, psychology, analytics and research to better understand what people actually think, feel and do.

Maria spent much of her career on the receiving end of consumer research and saw the same problem: companies had more data than ever, but the questions and answers had become predictable. Before co-founding GoodQues in 2019, she was Chief Strategy Officer at Air Paris and Global Strategy Director at Grey Group. Her work blends creative strategy, psychology and storytelling to make research more useful and memorable.

Holland comes at the problem from the data side, focused on making research more actionable and human without sacrificing precision. Before GoodQues, she built and led Grey New York’s Data Strategy team and later its Data Center of Excellence. She previously led advanced analytics and business strategy for Johnson & Johnson brands at J3/UM. At GoodQues, she challenges the conventions of research, including whether companies are asking the right questions in the first place.

Together, they’ve built GoodQues into one of ADWEEK’s Fastest Growing Agencies for 2026, working with brands including Adobe, TikTok, PepsiCo, P&G, Mars, PayPal and Unilever. GoodQues grew 2,082% in three years and has appeared multiple times on the Inc. 5000. Their work can mean borrowing techniques from psychology, replacing obvious questions with creative exercises or turning research into a podcast instead of another deck.

What connects Maria and Holland is a belief that better research starts with being more human. They push against an industry that often prioritizes faster and cheaper instead of asking whether the research itself is getting better. For GoodQues, creativity isn’t the enemy of rigor. It’s often what gets a more honest answer, uncovers something the obvious question missed and turns data into an insight people actually remember.

Chris Abraham is a Senior CSM on beehiiv's Ad Network team, where he manages more than $2 million in monthly ad spend across 80-plus active advertiser campaigns and a publisher network of over 30,000. He spends his days matching brands with the right newsletter audiences and helping publishers turn trust into revenue.

Before beehiiv, Chris grew revenue at The Peak, a Canadian business, finance and tech newsletter that was later acquired by a Canadian legacy media brand. When he's not connecting brands and newsletters, Chris is out hiking the Colorado mountains with his wife, Cassidy, and their dog Kirby, a Mini Aussie–Border Collie mix.