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It's No Fluke

It's No Fluke

Written by: Shorty Awards
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AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!Shorty Awards Economics Marketing Marketing & Sales
Episodes
  • E388 Kenny Gold: The Future Of Storytelling
    Jun 18 2026

    Kenny Gold is Edelman's Global Chief Creator Officer, leading Edelman Creator, the firm's global creator marketing offering. In this role, he is responsible for advancing Edelman's creator-first approach to communications and marketing, helping clients harness the power of creators, culture, and emerging technologies to drive business impact.

    Kenny joined Edelman from Deloitte Digital, where he served as Managing Director and Head of Social and Creator. There, he built the practice from the ground up, developing a differentiated offering at the intersection of consulting, creativity, and creator-led marketing. Throughout his career, he has led transformative work for some of the world's most recognized brands, including Procter & Gamble, General Mills, and McCormick, and is widely recognized for his expertise in creator strategy, AI-enabled content systems, and integrated marketing innovation.

    Prior to Deloitte Digital, Kenny led social media at Grey Group, where he architected P&G's groundbreaking #DistanceDance campaign with TikTok creator Charli D'Amelio. The campaign became one of the platform's most successful creator-led initiatives, demonstrating the power of creator partnerships to drive engagement and cultural relevance at scale.

    Kenny's contributions to the industry have earned widespread recognition, including being named to the Adweek 50 in 2022 and recognized as an AEF Talent Champion in 2021. He is known for helping brands navigate the evolving creator economy and for building innovative marketing solutions that connect audiences, creators, and businesses in meaningful ways


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    33 mins
  • E387 Jason Y. Lee: How Jubilee Creates Unpredictable Moments
    Jun 17 2026

    Jason Y. Lee is the Founder and CEO of Jubilee Media, a digital media company with a mission to provoke real human conversation. Under his leadership, Jubilee has grown into one of the most recognizable digital-first media brands for Gen Z, reaching more than 380 million monthly views across platforms through flagship series including Middle Ground, Surrounded, Odd One Out, and Versus 1. Jubilee’s format-driven content brings people with differing perspectives into direct dialogue on the issues shaping culture today. Jason also launched Nectar, Jubilee’s sister channel and mobile app focused on love and dating, and executive produced the documentary Accepted, which premiered at the Tribeca Film Festival and was nominated for a News and Documentary Emmy Award in 2023. Prior to founding Jubilee, Jason was a consultant at Bain & Company and graduated with honors from the University of Pennsylvania’s Wharton School.


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    31 mins
  • E386 Zach Blume: The Two Paths Into The Creator Economy
    Jun 16 2026

    Zach Blume is the co-founder and president of Portal A, an award-winning brand and original content company built for a social world.Portal A has been named Campaign’s Brand Entertainment Agency of the Year, Digiday’s Video Agency of the Year, the Streamy Awards Agency of the Year, and Cynopsis Digital Studio of the Year. The company's work has been viewed over 4 billion times online and received recognition by the One Show, the Clio Awards, Tribeca, Brand Storytelling at Sundance, the Webby Awards, the Shorty Awards, and many others.

    Portal A has been independent since its founding, and in 2019 took on a strategic investment from Wheelhouse, the next generation entertainment company founded by Brent Montgomery and partner Jimmy Kimmel.

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    31 mins
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