🇫🇷🖼️JCDecaux: The Undervalued OOH Advertising Giant
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🇫🇷🖼️JCDecaux: The Undervalued OOH Advertising Giant
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About this listen
Forget fleeting social media ads; there’s a titan in the advertising world you might be overlooking. JCDecaux, the silent giant behind the bus shelters, billboards, and airport displays we see every day, holds an unparalleled position in the stable out-of-home (OOH) advertising niche.
In this episode, we dissect JCDecaux's robust business model, examining its diverse operations from street furniture to transport advertising, and uncovering the significant barriers to entry that protect its market dominance.
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