In this episode, James Dooley sits down with Daward Khan, founder of crowdreply.io and crowdscale.ai, to break down how Reddit marketing now fits into modern SEO. They discuss why Reddit threads are increasingly dominating search results, how user behaviour has shifted away from long-form affiliate content, and why brands, SaaS companies, and local businesses are turning to Reddit for visibility, trust, and conversions.

The conversation covers how Reddit karma and account age influence comment visibility, the role of upvotes in ranking comments, and why subtle brand mentions outperform aggressive promotion. Daward explains how crowdreply.io enables scalable Reddit engagement through aged, high-karma accounts, while crowdscale.ai provides a fully managed service for brands that want hands-off Reddit growth.

The episode also explores how Reddit impacts AI search platforms such as ChatGPT and Perplexity, why Reddit is a key citation source for LLMs, and how businesses can use Reddit for brand reputation management, local SEO, SaaS growth, and long-term organic visibility heading into 2026.

In this final episode of the Brand Entity SEO in 2026 series, James Dooley speaks with Jason Barnard to connect every concept covered across the eleven-part playlist. The discussion explains how knowledge panels, entity homes, credibility, and AI recommendations all form one joined strategy. Jason Barnard outlines why the knowledge panel is only the starting point, how machines move from understanding to trust, and why recommendation and advocacy are the real end goal. The episode closes with clear, practical next steps for entrepreneurs, businesses, and individuals who want AI and search engines to represent and recommend them accurately.

In this episode, James Dooley speaks with Jason Barnard about online reputation management in the age of AI and why traditional methods no longer work in 2026. They explain why burying negative search results is ineffective because LLMs analyse hundreds of queries and pull information from across the web. Jason outlines how reputation management now depends on changing machine perception through reframing, corroboration, and long term digital footprint optimisation. The discussion introduces the idea of AI as an authorised biographer and shows how businesses and individuals can reshape legacy, reduce negative sentiment, and regain control of how they are represented by Google and large language models.