In this long, lively episode of Triceratalks, Justin Miller and Kevin Walker dive into today's AI landscape—what's possible now, what's coming next, and how it affects marketing, entrepreneurship, and small business operations.

They cover practical uses (automation, custom software, dashboards, content and photo editing), implementation tips (orchestration, guardrails, and higher-level prompt strategy), and the risks around security, regulation, and dependence on outside providers.

Listeners are encouraged to experiment with AI, focus on value and orchestration rather than rote tasks, and prepare their businesses to capture opportunities while managing new failure points.

Host Justin Miller interviews social media expert Ali Thompson about practical, story-driven strategies for small businesses to win on Facebook. They cover organic vs. paid tactics, the importance of daily, personal posts, behind-the-scenes content, the eight content buckets, and why chasing virality or hashtags often hurts more than helps.

The episode also offers tactical tips—use real photos, post from an "I" perspective, schedule weekly prompts, and use tools like ChatGPT as a co-pilot—and points listeners to Allie’s Small Town Famous program for step-by-step posting prompts and training.

Justin and Kevin return from a long break to revisit Columbia House — the mail-order music giant — and trace its journey from records to DVDs while unpacking why the format died and what that means for modern marketers.

The episode mixes nostalgia with practical lessons for small businesses: build an irresistible offer, get something physical in customers' homes, own your list, and combine direct mail with digital channels to stand out.