In this episode of Just Following Up…Again, we’re joined by Clare Weigel to talk about why accessibility isn’t just a “nice to have” in marketing and communications—it’s essential. From closed captioning on videos to writing effective ALT text, Clare breaks down how small, intentional choices can make a big impact in ensuring your content is inclusive and usable for all audiences.

We explore how accessible content not only supports individuals with disabilities, but actually improves the experience for everyone—boosting engagement, expanding reach, and strengthening your brand’s credibility.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

What happens when you mix baseball, dancing players, and a full-blown fan-first philosophy? You get the magic of the Savannah Bananas!

In this episode of Just Following Up…Again, we’re joined by Kara Heater from the Savannah Bananas, the team that’s redefining what it means to create an unforgettable fan experience. From sold-out crowds to viral moments, the Bananas have built a brand that goes far beyond the game, and it all starts with putting fans first.

Kara takes us inside the Bananas’ unique approach to marketing and communications, where every decision is rooted in creating joy, connection, and lasting memories for their audience. We explore how a “fans first” mindset shapes everything from content creation to in-game entertainment, and why that philosophy has been the driving force behind their explosive growth.

This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Most media campaigns are more than just visuals – they’re the result of rhythm, patience, storytelling…and maybe even AI. In this episode of Just Following Up…Again, CWC Communications Committee Member Lydia Baxter speaks with 20-time Emmy winner Larry Watzman from FOX 35 Orlando.

Larry reveals how his background as a musician shapes his creative approach, and how marketing and communications is all about building community. Plus, he shares behind-the-scenes stories including a Super Bowl campaign with the Goo Goo Dolls and lessons learned from puppy raising for Palmetto-based nonprofit Dogs, Inc.

Whether you’re a PR pro, content creator, or media strategist, Larry’s insights will inspire you to rethink the way you approach storytelling, community engagement, and technology.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup