In this episode of Just Following Up…Again, we’re joined by Clare Weigel to talk about why accessibility isn’t just a “nice to have” in marketing and communications—it’s essential. From closed captioning on videos to writing effective ALT text, Clare breaks down how small, intentional choices can make a big impact in ensuring your content is inclusive and usable for all audiences.

We explore how accessible content not only supports individuals with disabilities, but actually improves the experience for everyone—boosting engagement, expanding reach, and strengthening your brand’s credibility.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

What happens when you mix baseball, dancing players, and a full-blown fan-first philosophy? You get the magic of the Savannah Bananas!

In this episode of Just Following Up…Again, we’re joined by Kara Heater from the Savannah Bananas, the team that’s redefining what it means to create an unforgettable fan experience. From sold-out crowds to viral moments, the Bananas have built a brand that goes far beyond the game, and it all starts with putting fans first.

Kara takes us inside the Bananas’ unique approach to marketing and communications, where every decision is rooted in creating joy, connection, and lasting memories for their audience. We explore how a “fans first” mindset shapes everything from content creation to in-game entertainment, and why that philosophy has been the driving force behind their explosive growth.

This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Most media campaigns are more than just visuals – they’re the result of rhythm, patience, storytelling…and maybe even AI. In this episode of Just Following Up…Again, CWC Communications Committee Member Lydia Baxter speaks with 20-time Emmy winner Larry Watzman from FOX 35 Orlando.

Larry reveals how his background as a musician shapes his creative approach, and how marketing and communications is all about building community. Plus, he shares behind-the-scenes stories including a Super Bowl campaign with the Goo Goo Dolls and lessons learned from puppy raising for Palmetto-based nonprofit Dogs, Inc.

Whether you’re a PR pro, content creator, or media strategist, Larry’s insights will inspire you to rethink the way you approach storytelling, community engagement, and technology.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

In this episode of Just Following Up…Again, we’re joined by Tiff Knighten — award-winning publicist, founder of Brand Curators, and a leading voice in culture-driven communications — to talk about leveraging pop culture to create viral, strategic PR moments.

As a seasoned communications strategist and entrepreneur, Tiff has built Brand Curators into a respected agency focused on brand storytelling and visibility. Her work sits at the intersection of culture, media, and influence making her the perfect guide for a conversation about how brands can tap into trending conversations without looking opportunistic.

This episode is part of our Live from the Summit series and is kindly sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

As we continue our Live from Summit series, we’re joined by Annie Scranton, Founder of Pace Public Relations, an award-winning public relations agency focused on business strategy, development, and media relations. Annie shares insights from her session, "Leveraging Earned Media Amidst a Media Sh*tstorm." Learn valuable insights in media relations whether you're a seasoned pro or new to the field.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

In this episode, we sit down with Thom Gravelle, Graphic Designer at the Van Wezel Performing Arts Hall, to explore the creative crossroads where graphic design and communications meet. Thom shares why collaboration between designers and communicators is essential for producing campaigns that are not only visually striking, but strategically sound. Whether you're a PR professional, marketer, or creative, this conversation offers valuable insights into building stronger partnerships and better campaigns through intentional collaboration.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Our Live from Summit series continues to Pamela Greenwalt, Chief Communications and Marketing Officer for SAG-AFTRA, the world’s largest union for actors, broadcast journalists and recording artists. Pamela directly oversees the union’s global brand, image and reputation, and guides a deep bench of marketing communications professionals.

Following her fireside chat at the PR & Comms Summit, she sat down with Just Following Up...Again to expand on how she managed the 2023 SAG-AFTRA TV/Theatrical/Streaming strike, which gained global support for the union and ultimately ended with more than $1 billion in new gains, as well as critical AI protections for members.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Live from the PR & COMMS SUMMIT, it's Just Following Up...Again. This season features a new mini-series called Live from Summit, where speakers who joined the Florida Public Relations Association for the 2025 PR & COMMS SUMMIT are highlighted and share additional information from their presentations.

In the season three premiere, Alyson Sologaistoa, Vice President of Public Relations for Universal Orlando Resorts, shares what it took to launch EPIC Universe, the brand-new theme park at Universal Orlando Resort. From leveraging traditional media to engaging content creators, Alyson gives insights into how to build a successful campaign launch.

Have a suggestion for a future episode? Let us know by filling out this form. For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

The Live from the Summit mini-series is sponsored by Liquid Creative. Learn more at https://liquidcreativestudio.com/

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup