In sales, we are constantly planting seeds. We throw out ideas, make pitches, and chase opportunities daily. But here’s the hard truth: not every seed takes root. In our latest episode of the "Caution Wet Paint" Podcast, we dive into the Parable of the Sower and explore a fascinating connection to the business world. The lesson is simple yet profound: Success isn't always about the quality of the seed but the condition of the soil.

My co-host Greg Edson and I are joined by a true industry veteran, Tim LaLone a retired IBM sales pro and man of faith to unpack how this biblical wisdom applies directly to modern sales strategies.

Thanks to our sponsor: LiveSwtich! https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

Today’s guest is a master at helping high-achieving corporate executives close the deal. Bryan McDonald is the go to expert for founders, fractional executives, and technical pros who are tired of the endless hustle for random leads and are ready to build a purposeful, profitable sales strategy.

Bryan is in the house to unpack how the right mix of mindset, clarity, and action can completely transform your approach to sales.

Thanks to our sponsor, LiveSwitch! https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades

Join us for the final segment of our Biblical Verses and Business Applications series. We are privileged to host Ministry Leader Greg Edson and Chief Revenue Officer James Hatfield, who bring their combined leadership and executive sales experience to the table.

Together, they unpack John 4:1-26, demonstrating how this scripture offers a masterclass in sales strategy. Drawing from their professional backgrounds, they explore key parallels such as active listening, transformational engagement, and the art of equipping an internal sponsor.

Thanks to our sponsor, LiveSwitch! https://join.liveswitch.com/caede2j7y7ro

LiveSwitch is an AI powered platform built specifically for the trades to help contractors save time, streamline operations, and ultimately put more money back in their pockets. Think ChatGPT meets FaceTime, and was specifically built for the trades