In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We're adding more listener interaction, including live call-ins and personalized financial advice. As I look back on the past four years, I'm incredibly grateful for your support and remain committed to giving you practical, actionable strategies to grow your business. I can't wait to connect with you even more in the new year!

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of the top virtual assistant firms in the country. We talk about how to create real accountability on your team, delegate effectively, and build a business that doesn't depend on you doing everything yourself. Gina gives practical, no-fluff advice on managing both remote and in-office teams while keeping productivity and trust high. If you're ready to lead better and free yourself from burnout, this episode is a must-listen.

What you'll hear in this episode:

[02:25] Gina's Journey: From Executive Assistant to CEO

[03:00] The Importance of Delegation in Business Growth

[06:55] Overcoming Barriers to Effective Delegation

[19:45] The Role of Accountability in Team Management

[27:50] Setting Expectations and Accountability

[30:05] Leveraging Resources to Meet Deadlines

[33:15] Building a Culture of Accountability

[37:15] Effective Communication and Trust

[40:20] Hiring and Vetting for Cultural Fit

[49:30] Remote Management Best Practices

If you like this episode, check out:

Think Bigger Than a Niche

Your Most Expensive Habit

Why Enterprise Value is the Goal

LinkedIn: Gina Cotner

Website: https://www.athenaexecutiveservices.com

Prospective clients are encouraged to schedule a conversation with Jennifer Tracy from Athena Executive Services to explore what kind of VA support best fits their business

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating, but it's usually not as bad as you think. I'll walk you through what really happens during an audit, how to prepare, and why good bookkeeping is your best defense. I'm also setting the record straight on that rumor about the IRS hiring 80,000 new agents. By the end, you'll feel more confident and a lot less anxious about the idea of an audit.

What you'll hear in this episode:

[00:45] The Fear of IRS Audits

[02:00] Understanding the Audit Process

[09:35] The Role of IRS Agents

[11:00] Debunking Myths About IRS Agents

If you like this episode, check out:

Essential W-9 Practices for Compliance

Why The Rich Pay No Taxes and You Feel Left Out

Don't Speed If You Can't Afford a Ticket

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time of year, but slowing down and focusing on a few key tasks can make all the difference. I walk you through three essential steps: catching up on bookkeeping, finding and securing the right tax professional, and organizing your W-9s for 1099 filings. Tune in to take the stress out of year-end and set yourself up for a strong start to the new year.

What you'll hear in this episode:

[00:45] End-of-Year Productivity Tips

[2:15] Financial Tasks to Complete Before Year-End

[05:50] Securing Your Tax Professional

[09:10] Review Vendor Payments for 1099s

If you like this episode, check out:

Essential W-9 Practices for Compliance

Why The Rich Pay No Taxes and You Feel Left Out

Don't Speed If You Can't Afford a Ticket

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In this episode, I sit down with Brooks Loughry, who brings over 20 years of experience in the aesthetic medical industry. We talk about how medical spas have evolved, what it takes to stand out in such a competitive market, and why discounting your services can actually hurt your business.

Brooks shares his approach to building sustainable, value-based business models through strong team training, smart marketing, and unforgettable patient experiences. We also dive into the power of referrals, how to boost sales without slashing prices, and what really drives long-term success in this industry.

Tune in for practical, no-fluff advice to elevate your practice and increase profitability without compromising your worth.

What you'll hear in this episode:

[02:40] Challenges and Opportunities in Med Spas

[05:35] The Business Side of Med Spas

[11:40] Discounting and Membership Models

[16:25] Long-Term Patient Value and Retention

[26:15] The Power of Referrals in Business

[27:10] Nuances of Discounting and Value Exchange

[28:00] Building Loyalty Through Personalized Experiences

[36:15] Reducing No-Shows and Cancellations

[39:55] Effective Rebooking Strategies

[41:10] Avoiding Common Business Pitfalls

If you like this episode, check out:

Keep Your Business Profitable with Strategic Cost Management

A Deep Dive into Your Profitability Strategy

The $5M Bottleneck

Connect with Brooks Loughry:

LinkedIn: Brooks Loughry

Instagram: @brooksadvises

Email: Brooks@bioenergylabs.com

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, we're talking about the world of business deductions and breaking down what they really mean for entrepreneurs and business owners. I'll walk you through what counts as a deductible expense, how deductions work, and why it's so important to be able to defend your business decisions.

I'll also explain the difference between deductions and tax credits, what makes an expense truly deductible, and why documentation is everything. Plus, I'm sharing practical tips on how to categorize expenses properly, stay off the IRS radar, and make the most of every deduction available to you.

What you'll hear in this episode:

[0:45] Understanding Deductions for Entrepreneurs

[01:50] Defining and Defending Deductions

[03:45] IRS Guidelines and Business Expenses

[07:35] Documentation and Diverse Categories

If you like this episode, check out:

Think Bigger Than a Niche

How to Build Investor-Ready Financials

Why The Rich Pay No Taxes and You Feel Left Out

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, I'm diving into the pitfalls of complacency in business and how it can quietly hold you back from growth. As a fractional CFO working with a variety of businesses, I've seen firsthand how important it is to track performance metrics—especially revenue by employee—to identify your top performers and the areas that need attention. I'll share practical ways to stay vigilant and intentional in your growth strategies so that every decision moves you closer to greater profitability and long-term enterprise value. Tune in for actionable insights to help you maintain momentum and achieve lasting business success.

What you'll hear in this episode:

[0:45] Learning from Clients as a Fractional CFO

[01:25] The Silent Business Killer: Complacency

[02:50] Tracking Performance Metrics by Employee

[04:00] Empowering and Rewarding Top Performers

[05:35] The Importance of Revenue by Employee

[08:45] Combating Complacency with Critical Analysis

If you like this episode, check out:

Your Finance Hire - Dos and Don'ts

Ways to Maximize Customer Value

From Founder-Led Sales to Sales Machine

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Today, I'm speaking with Jim Emerich, founder of Backbone CFO, a fractional CFO practice that specializes in supporting construction firms and manufacturers. Jim and I talk about the role data plays in making strong business decisions, and he walks me through a simplified framework he created to help identify key financial issues and constraints that often hold businesses back. The framework focuses on five core areas: cash, profit, people, systems, and position.

Jim shares insights from his work with business owners and explains how financial planning and a clear understanding of enterprise value can shape the growth and scalability of a company. Whether you're running a lifestyle business or working to build long-term enterprise value, this conversation offers practical strategies to move from chaos to clarity and control.

What you'll hear in this episode:

[01:50] The Backbone CFO Framework

[05:40] Diagnosing Financial Issues

[12:55] Case Study: Financial Control Framework in Action

[24:00] Understanding the Data Equity Ratio

[25:30] Framework for Financial Control

[26:25] Managing Inventory and Cash Conversion

[27:45] Educating Business Owners on Financial Metrics

[29:00] Financial Projections and Growth Planning

[34:35] Balancing Tax Savings and Enterprise Value

[43:25] Aligning Business Goals with Actions

If you like this episode, check out:

How to Build Investor-Ready Financials

Your Most Expensive Habit

How to Create Enterprise Value for Your Business

Learn more about Backbone CFO: https://backbonecfo.com/

Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/

Connect with Shannon: https://www.linkedin.com/in/shannonweinstein

Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Follow along on IG: https://www.instagram.com/shannonkweinstein/

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.