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Kelly Goldsmith: Scarcity, Strategy & The Lipstick Economy

Kelly Goldsmith: Scarcity, Strategy & The Lipstick Economy

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Lipstick Economy interviews Kelly Goldsmith about the concept of scarcity. Goldsmith is a behavioral scientist, Vanderbilt professor, and marketing expert who has presented a very popular TED talk, How to Make the Most Out of Not Having Enough.
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