Does building a beauty business in a small town come with a whole different set of rules? In this episode, I sit down with Broox, a longtime esthetician and the founder of the Montana Aesthetics Conference, to talk about what it really looks like to grow, stay inspired, and not burn yourself out in a rural market. We get into the behind-the-scenes of her 10-year journey, the mindset shifts that changed everything, and why community might be the most underrated business strategy we have.
Broox shares what sparked her to create Montana’s first aesthetics conference, how continued education can reignite your passion, and why you don’t need to do everything or be everything to everyone to succeed. If you’ve ever felt isolated or stuck, this episode is for you!
In this episode, you’ll hear:
- Why rural estheticians actually have more opportunity than they think
- How Broox built a loyal clientele without fancy marketing or trends
- Is competition in the beauty industry actually bad?
- How social media really functions as modern-day word of mouth
- The mindset shift that makes burnout harder to ignore (in a good way)
- What can you change when your business starts draining you instead of lighting you up?
- Why community and continued education can be career-saving
Hit play if you’re craving real talk along with practical insight. Check out the Montana Esthetics Conference details below!
More about Broox:
Broox Chandler has been a practicing esthetician in Billings Montana for over nine years. The lack of educational and networking opportunities for our industry in the area was a real problem in her eyes. Finding community and continuing education not only makes us better at our craft but re-lights that spark and passion for our careers. Three years ago Broox started Montana's first annual trade show for the beauty industry - Montana Esthetics Conference.
Montana Esthetics Conference:
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Website
*Promo: month of January licensed professional & student tickets are $25 off.
Connect with Broox:
Instagram
Website
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Resources:
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Where We Can Connect:
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LASH BIZ BABES EXPERIENCE 2026: The year of going ALL IN. Lash artists, estheticians, nail tech, hairstylists, and beauty professionals are invited to join us online on May 2nd, 2026. Tickets are on sale now for only $199. Payments plans available. Make 2026 your best year yet! Get your TICKET HERE!