In this special introduction episode, I’m unveiling something that’s been on my heart for a long time — a brand new series inside the Launch My Brand Today Podcast called The Launch Pad

Each guest brings their most distilled, powerful message — the idea they would share if they were handed a stage and a microphone. And then we unpack it together. We go deeper. We talk about what it took to say it out loud.

Because here’s what I know to be true.

When you can distill your expertise into ten minutes that make people lean in, you’ve found your throughline. And once you find your throughline, everything shifts. Your content. Your positioning. Your confidence. Your opportunities.

That is brand work.

If you’ve ever felt like you have something to say but you’re not sure where to say it…

If you’ve ever hesitated to position yourself as an expert because self promotion feels uncomfortable…

If you’ve been waiting to feel more “ready” before stepping into visibility…

This episode is for you.

I share why so many brilliant professionals shrink themselves. I talk about the fear of being judged, misunderstood, or met with silence. And I also share what happens on the other side of that fear.

Because I’ve seen it hundreds of times.

When someone finally owns their expertise and stops apologizing for being great at what they do, their entire energy changes. The way people respond to them changes. Doors open. Conversations shift. Authority builds.

The Launch Pad exists to accelerate that moment.

In this episode, you’ll hear:

• Why visibility is a responsibility, not an ego move
• How a ten minute talk clarifies your personal brand
• What it really means to excavate your expertise
• Why waiting to be discovered is costing you opportunities
• How to start thinking about your own signature talk

If you are building a personal brand, growing a business, or stepping into thought leadership, this series will show you what stepping into authority looks like in real time.

You’ll hear real people doing brave brand work out loud.

And my hope is that something inside you starts to move.

If you’re listening and thinking, “I have a talk in me…”

You do.

This series goes beyond content, it’s a stage...and I built it for people like you.

Reach out. Tell me what your ten minutes would be about. Because the world gets better when more good people get visible. Send me a message at hello@launchmybrandtoday.com or DM me on Instagram @janissadoyama

You deserve a launch pad.

What if everything you've been told about building your personal brand has been backwards? In this powerful episode, I reveal why most professionals are exhausted from "doing all the marketing things" yet still feel invisible—and I introduce a radically different approach to building a brand that actually attracts the right opportunities.

This episode challenges the conventional wisdom that branding and marketing are interchangeable. Instead, you'll discover:

• The hidden cost of not having a clear brand – and how it shows up in who you attract, the opportunities you miss, and the exhausting cycle of justification and over-delivery
• Why marketing is the megaphone, but branding is what you say into it – and why one without the other keeps you shouting into a void
• The Excavation Principle: The most powerful personal brands aren't created from scratch—they're uncovered from what you've been dismissing as "too obvious"
• How to build "personal brand insurance" – protection that no layoff, algorithm change, or industry shift can take away from you

Marketing vs. Branding: The Critical DifferenceI break down how marketing is how you distribute a message, while branding is the meaning people assign to you before you ever open your mouth. Marketing asks "How do I get seen?" while branding asks "What do I want to be known for when they're NOT looking?" Without a clear brand, every conversation becomes an uphill explanation.

The Excavation Over Creation PhilosophyI share why your brand isn't something you make up—it's something you dig up. The throughline already exists in:

• The expertise you've been apologizing for instead of owning
• The thing people always thank you for that you think is "just normal"
• The pattern in every job you've loved and hated

The Real Cost of ConfusionI explain what happens when you confuse branding with marketing—you:

• Optimize for visibility instead of resonance
• Measure success by followers instead of depth of trust
• Chase trends instead of anchoring into timelessness
• Miss the opportunities where your name should be the only one that comes to mind

1. The Excavation AuditI challenge you to record voice memo answers to these three questions:

• What do I do that feels so natural to me, I forget it's valuable to others?
• What do people always thank me for, even when I wasn't trying to help?
• If I could only be known for ONE thing when I leave a room, what would it be?

2. The Marketing DetoxI'm asking you to take seven days off from posting and content creation. Instead:

• Have three conversations with people who know you well and ask: "What's the thing I do that you wish you could bottle?"
• Revisit the last ten projects you loved—what's the throughline?
• Write down the belief you have about your industry that no one else is saying

If you've been doing "all the marketing things" and still feel like you're not getting the recognition, opportunities, or clients you deserve—this episode will fundamentally shift how you approach building your visibility and reputation. I'm showing you how to stop chasing opportunities and start positioning yourself so they chase you instead.

Are you on my email list? Get insights on building an authentic personal brand that positions you as the go-to expert in your field. Sign up at launchmybrandtoday.com

Ready to dig deeper? Grab The Brand Builder's Companion – the guided workbook that walks you through the exact excavation process I use with my clients to uncover your brand's throughline and build clarity around what you want to be known for. Available on Amazon

If I were starting my personal brand from scratch today, I would do things very differently.

After 15 years of helping experts, founders, and visionaries build brands around what they already know, I’ve learned this: the biggest thing holding most people back isn’t confidence, consistency, or talent. It’s clarity.

In this episode, I share exactly what I would focus on if I were rebuilding my personal brand from the ground up with everything I know now. I walk through the three foundational moves that actually matter, why most people skip them, and how skipping them leads to burnout, invisibility, and constantly starting over.

I talk about finding your throughline, building your Brand Brain before creating content, and why gatekeeping your knowledge keeps you stuck while generosity builds trust, momentum, and opportunity.

This episode is for anyone who knows they have something valuable to offer but feels overwhelmed, unsure where to start, or tired of trying to build visibility the hard way.

You’re not creating a brand from scratch. You’re excavating the one that’s already there.

If you want the full roadmap, you can find The Brand Builder’s Companion on Amazon.