In this episode, we explore how Steph Gaudreau, creator of Strong with Steph, has transformed her fitness coaching business using private podcasts. Discover how she moved beyond traditional PDFs to create engaging audio experiences that help women over 40 build sustainable strength training habits. Learn about her multi-feed strategy for course delivery, lead magnets, and live call recordings that keep clients connected and motivated.

Topics Covered

• Transforming video library content into audio format for on-the-go consumption
• Creating "Mental Gym" resources that address mindset and behavior change
• Using private podcasts as webinar alternatives for lead generation
• Multi-feed strategy: lead magnets, course content, and live call recordings
• Addressing common fitness roadblocks through audio coaching
• ManyChat integration for streamlined delivery
• Moving beyond PDF lead magnets to audio experiences

Links Mentioned

• http://stephgaudreau.com
• IG: @steph_gaudreau
• 7 day sample lifting program https://stephgaudreau.com/workout

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In this teaching segment, Nina Clapperton breaks down her "audience-first, algorithm-second" SEO approach that has powered her consistent $600K years. She reveals why traditional SEO tactics like keyword density and skyscraper content are outdated, and shares her simple framework for creating content that actually converts. Nina also provides insider insights on how AI search is changing the game and why hyper-specific, zero-volume keywords are becoming more valuable than high-traffic generic terms.

Topics Covered

• The SEO Sales Funnel: Moving people from "I didn't know this was a thing" to "take my money"
• Why 20 strategic posts outperform 400 generic ones
• The death of skyscraper content and rise of "modern skyscraper" approach
• How to use Google's feedback system to improve search results
• AI search personalization and query fan-out explained
• Zero volume keywords as audience-first SEO strategy
• Role-playing techniques for understanding your ideal customer's search behavior
• Why user-generated content beats generic press coverage

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In this episode, we explore how Nina Clapperton, founder and CEO of SheKnowsSEO.co, has built a half-million-dollar solopreneur business using private podcasts as an accessibility tool and revenue driver. Discover how she transformed her existing content into multiple private podcast feeds, achieved 2.7x higher completion rates, and created a sustainable business model that allows her to work fewer hours while maintaining consistent income. Nina shares her journey from law firm employee to successful entrepreneur, revealing how she accidentally discovered the power of private podcasting and turned it into a cornerstone of her business strategy.

Topics Covered

• Converting existing course content to private podcast format
• Using Hello Audio's auto-import feature for seamless content migration
• Creating accessible alternatives to PDF lead magnets
• Repurposing YouTube content for podcast distribution
• Building multiple touchpoints across platforms
• Implementing dynamic content for automated promotion
• Developing subscription-based audio content strategies
• Creating audio tours and solo traveler support content

Links Mentioned

• http://sheknowsseo.co
• youtube.com/@sheknowsseo
• Instagram.com/ninaclapperton
• threads.com/@ninaclapperton
• tiktok.com/@ninaclapperton
• linkedin.com/in/ninaclapperton
• facebook.com/sheknowsseo
• https://sheknowsseo.co/audit
• https://www.facebook.com/groups/seofortravelbloggers

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