In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.

Topics Covered:

• The Trust Funnel concept and why trust is crucial in today's market
• Two powerful positioning frameworks: "Give them what they want" vs "Name the threshold"
• Why private podcasts work better for service providers than traditional freebies
• Episode structure and length recommendations (15-20 minutes sweet spot)
• The importance of personality and authentic conversation over scripted content
• Subtle selling approaches and call-to-action strategies
• Technical setup using Descript and Hello Audio integration
• Results: Higher email open rates, faster buying decisions, and organic sharing

Links Mentioned:

• POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visible
• https://nataliekoussa.com/
• https://www.instagram.com/nataliekoussa_/

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In this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions.

Featured Guests

• Brittany Herzberg - SEO strategist helping podcasts and websites rank on Google
• Amanda Karlstad - Master business coach scaling clients to multi-figures and beyond
• Andrea Jones - Mindful marketing strategist creating simpler business solutions
• Natalie Koussa - Podcast guesting and positioning strategist for service providers

More From the Featured Guests

Brittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.

• Website: brittanyherzberg.com

Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.

• Website: amandakarlstad.com
• 
  

Andrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.

• Website: andreajones.co
• Mindful Marketing Lab membership
• 
  

Natalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.

• Website: nataliekoussa.com

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this special "From the Vault" episode, Lindsay shares her popular workshop presentation from "Memberships: What's Working Now in 2024." She breaks down 10 practical strategies for using private podcasts to both attract new members and keep existing ones engaged. Whether you're running a membership, group program, or learner-based community, you'll discover how audio can simplify your content delivery while boosting member satisfaction and retention rates.

Topics Covered

• Introduction to audio as the next attention medium
• Lead magnet strategies using private podcast series
• Launch mechanisms with audio content
• Core membership content delivery through private podcasts
• Q&A calls and coaching content distribution
• Exclusive interviews and behind-the-scenes content
• Guided meditations and coaching exercises
• Audio-only membership models and success stories
• Member onboarding through private podcasts
• Async coaching alternatives to live calls

More from Hello Audio

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If you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.