In this episode, we reconnect with Natalie Koussa, creator of the Trust Funnel, who has turned her successful private podcast strategy into a service helping coaches, consultants, and service providers convert leads through audio. Discover how she structures private podcasts that consistently outperform traditional lead magnets, why positioning matters more than subscriber count, and the specific framework she uses to help clients create bingeable content that builds trust and drives sales.

Topics Covered:

• The Trust Funnel concept and why trust is crucial in today's market
• Two powerful positioning frameworks: "Give them what they want" vs "Name the threshold"
• Why private podcasts work better for service providers than traditional freebies
• Episode structure and length recommendations (15-20 minutes sweet spot)
• The importance of personality and authentic conversation over scripted content
• Subtle selling approaches and call-to-action strategies
• Technical setup using Descript and Hello Audio integration
• Results: Higher email open rates, faster buying decisions, and organic sharing

Links Mentioned:

• POD DAMN. A free private podcast to help you go on a Podcast Tour that makes you the first choice in your niche : https://nataliekoussa.com/visible
• https://nataliekoussa.com/
• https://www.instagram.com/nataliekoussa_/

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In this special roundup episode, we explore powerful strategies for growing email lists using private podcasts as lead magnets. You'll hear from Brittany Herzberg, Amanda Karlstad, Andrea Jones, and Natalie Koussa as they share real-world tactics for creating audio content that not only attracts subscribers but builds lists filled with highly engaged, ready-to-convert prospects. Discover how these experts design their content, promote their audio lead magnets, and achieve remarkable results like 95% sales call close rates and 3x faster client conversions.

Featured Guests

• Brittany Herzberg - SEO strategist helping podcasts and websites rank on Google
• Amanda Karlstad - Master business coach scaling clients to multi-figures and beyond
• Andrea Jones - Mindful marketing strategist creating simpler business solutions
• Natalie Koussa - Podcast guesting and positioning strategist for service providers

More From the Featured Guests

Brittany Herzberg is an SEO strategist who believes your content should be working harder than you do. She helps podcasts, blogs, and websites rank on Google so clients can be found without burning out from social media, using a "work smarter, not harder" approach.

• Website: brittanyherzberg.com

Amanda Karlstad is a master business coach who helps her coaching clients scale to multi-figures and beyond. She has been successfully using private podcast lead magnets for several years to attract amazing clients into her mastermind programs.

• Website: amandakarlstad.com
• 
  

Andrea Jones is a mindful marketing strategist and former social media strategist who helps online business owners create simpler, smarter business solutions, especially for busy entrepreneurs. She runs the Mindful Marketing Lab membership.

• Website: andreajones.co
• Mindful Marketing Lab membership
• 
  

Natalie Koussa is a podcast guesting and positioning strategist for coaches, service providers, and founders who don't want to spend their life on social media. She helps clients become known, booked, and positioned as the only choice with brand new audiences through podcast guest campaigns.

• Website: nataliekoussa.com

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In this special "From the Vault" episode, Lindsay shares her popular workshop presentation from "Memberships: What's Working Now in 2024." She breaks down 10 practical strategies for using private podcasts to both attract new members and keep existing ones engaged. Whether you're running a membership, group program, or learner-based community, you'll discover how audio can simplify your content delivery while boosting member satisfaction and retention rates.

Topics Covered

• Introduction to audio as the next attention medium
• Lead magnet strategies using private podcast series
• Launch mechanisms with audio content
• Core membership content delivery through private podcasts
• Q&A calls and coaching content distribution
• Exclusive interviews and behind-the-scenes content
• Guided meditations and coaching exercises
• Audio-only membership models and success stories
• Member onboarding through private podcasts
• Async coaching alternatives to live calls

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In this special From the Vault episode, Lindsay shares timeless strategies for growing your newsletter subscriber base by transforming traditional text newsletters into engaging audio experiences. Discover how audio newsletters combine the rising trend of newsletter marketing with the power of private podcasting to create convenient, personal, and accessible content that your audience will actually consume. Learn practical steps for creating audio newsletters quickly and the smartest ways to grow your listener base using Hello Audio's built-in features.

Topics Covered

• Introduction to the "From the Vault" segment concept
• Why audio newsletters are more powerful than traditional text newsletters
• The convenience factor: multitasking while consuming content
• Creating personal connections through voice and audio intimacy
• Simple content creation strategies: repurposing existing newsletters
• Technical requirements for audio newsletter production
• Multi-channel promotion strategies across email, social media, and websites
• Collaboration and partnership opportunities for growth
• Advanced Hello Audio features: tagging, dynamic ads, and super listener identification
• Engagement and community building tactics for referral growth



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In this episode, we explore Nadine Nethery's brilliant audio advent calendar strategy that generated 445 signups and $783 in revenue during its live run, then continued converting with 387 additional listeners and 35 new members after being evergreened. Discover how this customer retention architect turned a seasonal campaign into a year-round lead magnet that builds trust and drives conversions through intimate audio experiences.

Topics Covered

• Creating seasonal audio content that stands out from Black Friday noise
• Structuring a 24-episode bite-sized audio series
• Setting up dual feeds (free 7-day access vs. paid VIP unlimited access)
• Using store credit as a conversion incentive
• Transitioning from live campaign to evergreen lead magnet
• Email nurture sequences that drive podcast consumption
• Leveraging bundles and collaborations for traffic
• Customer experience principles in content creation

Links Mentioned

• Website: https://www.candocontent.com
• Instagram: https://www.instagram.com/candocontent

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In this coaching episode, Lindsay and Nora work with Tabitha Westbrook, CEO and founder of The Journey and The Process, a therapy practice specializing in domestic abuse and coercive control. Discover how Tabitha plans to use private podcasts to make healing content accessible to survivors who face financial and access barriers, plus strategies for creating a sustainable $10/month audio membership with her team.

Topics Covered

• Repurposing existing PDF resources into audio lead magnets
• Creating accessible mental health content for trauma survivors
• Building a $10/month audio membership with team-generated content
• Using voice memos and async recording for content creation
• Timing content releases around awareness months (April and October)
• Incorporating client questions and AMAs into private podcast feeds
• Making content accessible for people with traumatic brain injuries

Links Mentioned

• Website: https://thejourneyandtheprocess.com/

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In this Episode

In this coaching episode, Lindsay and Nora work with Dr. Taryn Fletcher, founder and CEO of Truly POC, to refine her private podcast lead magnet strategy. Dr. Taryn helps educational leaders make protected pivots from institutional roles to entrepreneurship, and she's looking to optimize her private podcast to better serve this specific audience. Discover how to create sharp messaging that addresses identity shifts, validates career transition concerns, and builds a clear pathway from lead magnet to paid program.

Topics Covered

• Sharpening messaging for educational leaders considering career transitions
• The importance of identity work in entrepreneurship pivots
• Creating a bridge between private podcast content and paid offerings
• Positioning a low-ticket architecture session as the next step
• Balancing niche focus vs. broader market appeal
• Strategies for incorporating client voices and case studies
• Managing both public and private podcast content strategies

Links Mentioned

• Website: https://www.drtaryn.co/
• https://www.drtaryn.co/architect

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In this Episode

In this special "From the Vault" episode, Lindsay shares her presentation from the Memberships: What's Working Now Summit 2025. She reveals how membership site owners can solve the completion problem by switching from screen-based content to audio-first delivery. Discover why your members aren't finishing your content (hint: it's not a motivation problem, it's a format problem) and learn practical strategies to repurpose existing content into private podcasts that members can consume while living their lives.

Topics Covered

• Introduction to audio-first membership models and private podcasting
• Why traditional video-based memberships struggle with completion rates
• How to repurpose existing content (videos, calls, PDFs) into private podcast feeds
• Advanced expiration features for membership-specific content delivery
• Building deeper member connections through voice without burnout
• Real-world examples from Andrea Crowder, Natalie Bullen, and Mariah Coz
• Using private podcasts as lead magnets to preview membership value
• Actionable next steps for implementing audio in your membership

Links Mentioned

• Launch Your Audio Lead Magnet series: helloaudio.fm/lyalm

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