• 145. Why Profitable Companies Go Broke | Carson Jones
    Jul 28 2026

    📉 What does it mean when the P&L says you're winning but the bank account says otherwise? Carson Jones of Green Industry Masterminds explains how landscaping companies collapse while showing healthy margins, the card-on-file policy that cleared six figures in receivables, why service stops the moment a customer owes money, and the hiring excuse he hears constantly that keeps owners stuck under a million. Plus what he'd do after buying a company tomorrow.

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    27 mins
  • 144. Your Brand Sets Your Price Before You Ever Quote the Job | Alexia Lynn
    Jul 23 2026

    Why can one lawn care company charge $80 a mow while the guy next door fights for $45? Alexia Lynn of Visual Vibe Design breaks down how logos, colors, trucks, and websites do the selling before a proposal goes out. We get into Dr. Bear's rebrand, why cheap positioning traps you in churn, what Apple and Basecamp prove about knowing your audience, and the one investment that moves the needle.

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    🐸 Green Frog Web Design

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    28 mins
  • 143. Why 83% of Businesses Are Broke and How to Never Be One of Them | Mike Michalowicz
    Jul 21 2026

    🎙️ What happens when the man behind Profit First joins the show? Mike Michalowicz shares how he built and sold two companies before 35, lost it all, and rebuilt from a moment involving his daughter's piggy bank. He breaks down the bank account system that reverse engineers profit, why Parkinson's Law drains your cash, and how cloning your best clients grows your lawn care business faster than chasing more leads.

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    🐸 Green Frog Web Design

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    25 mins
  • 142. They Rented a Closet to Beat Google | Tiffany & Jacob Hartman
    Jul 16 2026

    🚜 What is the strangest thing that can happen when you are hiring in a town with two gas stations and a Dollar General? Tiffany and Jacob Hartman built Hartman Landscaping in a tiny Washington county where tides flood client lawns and August is a second winter. We get into their three-part hiring filter, the six-month fight for a second Google listing, why the Chamber beats postcards, and surviving a market no podcast prepares you for.

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    34 mins
  • 141. He Ignored a Multi-Million Dollar Business for a Decade and It Kept Growing | Jonathan Pototschnik
    Jul 14 2026

    📈 What does it say about a business when the owner ignores it for ten years and it just keeps growing? Jonathan Pototschnik built CityTurf to multi-millions, then vanished into Service Autopilot and barely looked back, while the thing kept printing money on autopilot. We get into why he deleted 90 of his own website articles, why fertilization is more profitable and more painful than mowing, the five-year truth course-sellers hide, and why you are the bottleneck.

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    50 mins
  • 140. Why He Walked Away From Saving Taxpayers $100 Billion a Year | Cory Gerlach
    Jul 9 2026

    🎙️ What makes someone trade a Harvard PhD and a senior federal post for a hand-rebuilt sailboat in the jungles of Guatemala? Cory Gerlach shares how he engineered the leap with a year of runway instead of a reckless quit, why you should start before you feel ready, how to trust your gut when every forecast looks risky, and the mission-first mindset that keeps you moving when conditions fall apart.

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    26 mins
  • 139. Your Customer's Inbox Has 60,000 Emails and Your Estimate Is in There Somewhere | Riley Pototschnik
    Jul 7 2026

    🎙️ What if your perfectly good estimate is just rotting in an inbox with 59,999 of its closest friends? Riley Pototschnik, founder of EveryChat, explains why email goes unread, how texting closes the leads email lets die, the 15 to 20 day follow-up sequence that actually converts, the review text that beats every competitor stuck at 15 stars, and why letting AI rebuild ServiceTitan in a weekend is a beautiful fantasy.

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    🐸 Green Frog Web Design

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    33 mins
  • 138. The 5-Minute Rule That Wins More Lawn Care Jobs | Chris Smith
    Jul 2 2026

    🎙️ How fast do you call a lead back, and how many jobs has that number already cost you? Chris Smith, author of The Conversion Code and former top closer at Quicken Loans, went from a Florida single-wide to a seven-figure company with zero outside cash. He breaks down why speed to lead beats price, reviews, and even quality of work, plus the acknowledge-respond-pivot move that disarms price shoppers, the one-plus-one formula that builds trust before you have a hundred reviews, why longer conversations close more deals, and the mindset-effort-skill mix that separates closers from everyone still chasing leads.

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    🐸 Green Frog Web Design

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    35 mins