Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy cover art

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Written by: Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Salesforce Uses Social Selling to Drive Pipeline

    How Salesforce Uses Social Selling to Drive Pipeline
    Oct 18 2026
    In this episode, Lucas and Luna examine how Salesforce leverages its own social selling infrastructure to generate high-quality B2B leads. They explore the shift from traditional cold outreach to value-driven content distribution on LinkedIn, analyzing specific metrics like engagement rates and pipeline contribution. The discussion covers the integration of CRM data with social signals, the role of sales enablement tools, and practical takeaways for marketers looking to build authentic buyer relationships in a crowded digital landscape. #Salesforce #SocialSelling #B2BMarketing #LeadGeneration #PipelineGrowth #LinkedInStrategy #ContentMarketing #SalesEnablement #DigitalOutreach #BuyerJourney #FexingoBusiness #BusinessPodcast #MarketingTips #RevenueOperations #CustomerEngagement #TechIndustry #SalesStrategy #DataDriven Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How B2B Companies Build Trust Through Transparent Pricing

    How B2B Companies Build Trust Through Transparent Pricing
    Oct 17 2026
    Most B2B buyers are exhausted by the hidden costs of software procurement. In this episode, we examine how modern companies like Stripe and Snowflake have shifted from opaque 'contact sales' models to transparent or hybrid pricing pages that accelerate pipeline velocity. We look at the specific friction points that kill deals in the final week and how publishing clear tier structures reduces sales cycle length by up to forty percent. Lucas and Luna break down the psychology of price anchoring, the operational lift required to support self-serve tiers, and why transparency is becoming a competitive moat in crowded markets like CRM and project management. This isn't just about being nice; it's about removing the last mile of friction between intent and revenue. #B2BSales #PricingStrategy #RevenueGrowth #SaaSModels #SalesCycle #LeadGeneration #CustomerTrust #TransparentPricing #SelfServe #SalesOps #MarketingStrategy #PipelineVelocity #BuyerExperience #FexingoBusiness #BusinessPodcast #TechTrends #EnterpriseSoftware #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
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    13 mins
  • How Stripe Turned Friction Into Pipeline Growth

    How Stripe Turned Friction Into Pipeline Growth
    Oct 16 2026
    We look at how Stripe transformed the messy, high-friction reality of B2B payments into a predictable pipeline engine. By focusing on developer experience and reducing checkout abandonment, they turned operational pain points into lead generation gold. We break down the specific metrics behind their conversion lift and how other companies can apply similar friction-reduction strategies to build trust and scale revenue. #Stripe #B2BPipeline #LeadGeneration #DeveloperExperience #CheckoutOptimization #FrictionReduction #SaaSGrowth #RevenueOperations #ConversionRate #TrustSignals #FexingoBusiness #BusinessPodcast #MarketingStrategy #SalesEnablement #TechInfrastructure #CustomerJourney #DataDriven #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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