Less Is the Strategy - with Ant Hodges cover art

Less Is the Strategy - with Ant Hodges

Less Is the Strategy - with Ant Hodges

Written by: Ant Hodges
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About this listen

 Most business owners are doing too much. More content, more offers, more tools, more funnels - and still not seeing results that match the effort going in. This show makes the case for a different approach entirely. Less Is the Strategy is a weekly podcast for entrepreneurs, coaches, consultants, and online business owners who are ready to simplify their marketing, strip back the complexity, and build a business that actually works on their terms. Hosted by Ant Hodges - digital marketing strategist, author of Simplify the Funnel, and Fractional CMO with 20+ years experience and over $76 million in client results - every episode tackles one idea that matters. No overwhelm. No lists of twenty things to implement. Just clear thinking, real stories, and one thing you can take away and use. Topics covered include content marketing that converts, simple funnel strategy, business simplification, online business growth, marketing without the hustle, and how to do less while building more. If you are tired of being told that the answer is always more - and you are ready to find out what becomes possible when you simplify - this show is for you. New episodes every week. Subscribe today. Visit - www.lessisthestrategy.com - for all episodes and show notes. Work with or book Ant for any speaking opportunities via - www.anthodges.com - or email directly at podcast@anthodges.com. To buy Ant's book visit - https://www.simplifythefunnel.com/© 2026 Ant Hodges • All Rights Reserved Economics Education Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Actual Intelligence in the Age of AI - Episode 6

    Actual Intelligence in the Age of AI - Episode 6
    Apr 20 2026

    In this episode, Ant Hodges dives into the book “Actual Intelligence” by Kenny Rueter and Jonathan Cronstedt, co-CEOs of Kajabi. Ant shares why this short, free book became one of his most validating reads, powerfully aligning with his own “simplify” philosophy and the ideas in his book “Simplify the Funnel.”

    Using the book’s core concept – the Expert Equation (Expertise × Visibility × Availability = Value) – Ant unpacks why credentials alone are not enough, why “build it then sell it” and “sell it before you build it” are both flawed for most experts, and why starting with paid 1:1 work is the smartest way to build a knowledge business in the age of AI.

    This episode is a call to simplify, to bring the human back into your business and your funnel, and to lean into your lived experience as your real differentiator from AI and automation.

    • The Book: “Actual Intelligence”

    • The Expert Equation

    • The Problem with Relying on Credentials

    • Visibility: Are You Even Findable? - the Simple visibility test

    • Why You Should Sell Your Time First (Before Courses, Memberships, or Funnels)

    • The Power of Paid Over Free

    • Staying Human in the Age of AI

    Resources Mentioned

    • Book: Actual Intelligence by Kenny Rueter & Jonathan Cronstedt - Get it at www.veryexpert.com/book

    • Book by Ant: Simplify the Funnel - Get it at www.simplifythefunnel.com

    • Ant’s Website & Contact - www.anthodges.com – hit the chat button to start a conversation
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    30 mins
  • It's Better to Be Human - Episode 4

    It's Better to Be Human - Episode 4
    Apr 6 2026

    Ant recorded this episode without a script, without notes, and without AI - and that's exactly the point. After some honest coaching feedback, he's resetting how the show works. This episode is about why showing up as genuinely yourself is the most powerful thing you can do for your content, your brand, and your business.

    • Your voice is your brand. The moment AI shapes your words, you start sounding like everyone else - and audiences are already noticing, even if they can't name why.
    • The parasocial relationship that turns listeners into clients is built through the real you, not a polished version of you. People don't connect with content. They connect with people.
    • Information is everywhere. AI, search, YouTube - anyone can get answers instantly. What no one can replicate is your stories, your experience, and how you naturally think out loud.
    • Scripting adds complexity. If you can say it without notes, you know it well enough to share it. That's the simplest content strategy there is.
    • In the age of AI, being human isn't a weakness - it's the differentiator.

    Resources Mentioned:

    • Cliff Ravenscraft - The Podcast Answer Man - www.podcastanswerman.com
    • Grab a copy of Simplify the Funnel - www.simplifythefunnel.com
    • Work with Ant as your Fractional CMO - www.anthodges.com
    • Events and Summits - www.simplifysummits.com
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    21 mins
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