Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much.

As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targeting, placements, budget allocation and constant account tweaks that can actually hinder performance. We explore why giving Meta more freedom often leads to better results, how the platform now makes optimisation decisions faster and more effectively than humans can, and where advertisers should really be focusing their attention instead. If you're running Facebook or Instagram ads and looking to improve performance, scale campaigns and work with the algorithm rather than against it, this episode will help you rethink your approach.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode of Let’s Run Facebook Ads, Nick breaks down Meta’s new creative testing feature and explains how Facebook advertisers can finally force spend behind fresh ad creatives without disrupting winning campaigns. Nick dives into one of the biggest frustrations in Facebook advertising: when Meta’s algorithm quickly picks one or two winning ads and refuses to spend budget on the rest of your creatives.

You’ll learn how to use Meta’s new “test creative” option inside Ads Manager, how to duplicate and test Facebook ads effectively, how to allocate testing budgets and how to structure ad creative experiments for better campaign optimisation and scaling. Nick also shares practical insights into how Meta’s AI-driven algorithm evaluates ad performance, why some ads never get delivery, and how ecommerce brands, lead generation businesses, and media buyers can improve Facebook ad results through smarter creative testing.

If you’re running Meta ads, struggling with ad spend allocation, testing new creatives, improving ROAS, scaling winning campaigns, or getting better performance from your Facebook advertising strategy, this episode gives you a practical walkthrough of how to work with the algorithm instead of fighting against it.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta’s algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead.

The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively.

If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

Check out CloseBot here: https://app.closebot.com/a?fpr=nick77

In this episode, we dive into the real reason most Facebook ads fail after the lead comes in and why generating leads is only half the battle. We break down the systems, follow-up strategies, CRM automations, and AI tools that are helping businesses turn cold Facebook leads into actual sales, while exposing the biggest mistakes advertisers make when running Facebook lead generation campaigns. Whether you’re a business owner, agency, or media buyer looking to improve lead quality, increase conversions, and get more ROI from your Facebook ads, this episode is packed with practical insights on Facebook advertising, lead nurturing, automation and scaling profitable campaigns.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practical insights on how to diagnose issues, improve lead quality, and build a system that consistently generates leads that actually convert.

Whether you’re struggling to get any leads at all or just tired of leads that go nowhere, this episode gives you a clearer, more strategic approach to making your Facebook ads work.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this video, we break down how to actually create winning Facebook ads in 2026 by shifting your focus away from outdated targeting tactics and towards what really drives performance today: your creative. We explore why the idea that “targeting is dead” is becoming more relevant as platforms like Meta continue to automate delivery, and how your ad creative has become the primary lever for grabbing attention, qualifying your audience and driving conversions. You’ll learn why relying on interests and detailed targeting is no longer enough, how strong creative effectively does the targeting for you, and what separates ads that get ignored from those that consistently perform. By understanding how to align your messaging, hooks, and visuals with real user intent, this video shows you how to stop fighting the algorithm and start building ads that resonate, convert, and scale.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this video, we break down why your Facebook ads might be generating cheap leads that never convert - and more importantly, how to fix it. We walk through 3 simple but highly effective changes you can make to instantly improve lead quality, focusing on removing low-intent placements like Audience Network and Messenger, where clicks often come from accidental taps or distracted users with no real interest. You’ll learn why these placements lead to poor engagement, no-shows, and wasted follow-up efforts, as well as how multi-advertiser ads can hurt performance by encouraging comparison-based clicks rather than genuine intent. By refining where your ads appear and prioritising high-intent environments, this video shows you how to trade low-cost, low-quality leads for more valuable prospects who are far more likely to engage, respond, and ultimately become paying clients.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about

In this video, we break down one of the most common questions in Facebook ads: when and how to scale your ad budget. Using a real example, we walk through performance metrics like CTR, conversion rate, and cost per lead to understand what “good” results actually look like, and why early success can drop after Meta finds your initial audience. You’ll learn how the Facebook ads learning phase works, when your results are stable enough to increase spend, and the safest way to scale (without killing performance). We also cover key mistakes advertisers make—like increasing budgets too quickly, ignoring creative fatigue, and not giving campaigns enough time to gather data—so you can grow your Meta ads account more confidently and profitably.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!