• Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months
    Feb 1 2026

    Summary

    In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenue. Ji Woong highlights the importance of community engagement, gamification strategies like streaks, and the introduction of missions for real-life practice. He also shares insights on marketing strategies, the balance between organic growth and paid advertising, and the future potential of AI in language learning, while maintaining a focus on cultural understanding as a key component of effective communication.

    Links

    • Teuida
    • Ji Woong Jang

    Presented By Trophy

    Ship gamification features that power growth with Trophy.

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    40 mins
  • Marcus Gners (Lifesum): The future of health and wellness
    Dec 17 2025

    In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, personalization, and the role of AI in enhancing the platform's functionality. The discussion also covers marketing strategies, partnerships, and the connection between nutrition and mental health, highlighting Lifesum's commitment to delivering value to its users.

    Links

    • Lifesum
    • Marcus Gners

    Presented by Trophy

    Trophy is a toolkit for building gamified product experiences like achievements, streaks and leaderboards in days not months.

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    47 mins
  • Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users
    Dec 3 2025

    Summary

    In this conversation, Steve Hoyek discusses the journey of Journable, an AI calorie tracker app, focusing on user acquisition, retention strategies, and the importance of gamification. He shares insights on monetization, pricing models, and the challenges of bootstrapping a business in a competitive market. The discussion highlights the significance of user experience and the role of AI in personalizing the app for users' needs.

    Links

    • Steve Hoyek
    • Journable

    Presented by Trophy

    Trophy is a pre-built toolkit for building gamification features like achievements, streaks, points and leaderboards in web and mobile apps.

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    59 mins
  • Matthew Cockerill (ckbk): Spotify for Cookbooks
    Sep 1 2025

    In this conversation, Matthew Cockerill, founder of ckbk.com, discusses the journey of creating a digital subscription service that offers access to a vast library of cookbooks. He shares insights on the business model, the process of digitizing cookbooks, and the unique value proposition of ckbk in the culinary space. Matthew also highlights key milestones, the impact of COVID- 19, and future plans for user engagement and technology integration.


    Claim 25% off ckbk subscriptions by following this link or by using the code LEVELS25 at checkout.

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    57 mins
  • Max Hayward (Adventuro): Booking.com for Adventure Sports
    Jun 3 2025

    "We launched in 11 weeks."

    Max discusses the journey of Adventuro, a platform for booking adventure sports experiences, with Jason and Charlie.

    He shares insights on the business model, customer acquisition strategies, and the importance of building a community around adventure sports.

    The conversation also touches on the challenges faced during the development phase, the impact of COVID-19 on the industry, and future plans for international expansion and technology integration.

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    45 mins
  • Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America
    Oct 6 2025

    In this episode, Guillermo Martinez, COO and co-founder of Buen Provecho, discusses the journey of his startup, which connects stores with surplus food to consumers in Latin America. He shares insights on the challenges of international expansion, the importance of community engagement, and strategies for balancing supply and demand. The conversation also delves into marketing tactics, user acquisition, and the potential for gamification in enhancing user experience.


    Presented by Trophy: Build gamification features that retain users.

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    1 hr
  • Amy Cameron (Sylvi AI): Learning language through conversation
    Jun 30 2025

    Amy Cameron is the head of marketing at Sylvi AI, a language learning app that utilizes AI to facilitate conversational learning.

    Amy highlights the unique design principles of Sylvi AI that focus on immersive and contextual learning.

    The discussion covers various features of the app, user retention strategies, the importance of community building, and the role of gamification in enhancing user engagement.

    Amy also outlines the marketing strategies employed to grow Sylvi AI, including organic growth through TikTok and partnerships with language exchanges.





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    1 hr and 2 mins
  • Barak Glanz (Coddy): Making code learning a daily hobby
    Oct 29 2025

    Summary

    In this conversation, Barak Glanz, co-founder and CMO of Coddy, shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year.

    He discusses the importance of influencer marketing, the challenges of user retention versus monetization, and the development of a mobile app.

    Barak also emphasizes the significance of hiring the right team and the complexities of managing a B2C product that impacts users' daily lives.


    Links

    • Coddy
    • Barak Glanz


    Powered By Trophy

    The Levels Podcast is powered by Trophy - add gamification features to your app in days not months, increase retention and LTV.

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    48 mins