Episodes

  • SEO Is About to Change Forever (and nobody even realises)

    SEO Is About to Change Forever (and nobody even realises)
    Jan 4 2026
    Get discovered and win the AI Search race before your competitors do: https://discoveredlabs.com/

    Reddit threads finder for AI search: https://discoveredlabs.com/tools/reddit-threads-finder

    AEO content evaluator for AI search: https://discoveredlabs.com/tools/aeo-content-evaluator

    Headline optimizer for AI and search: https://discoveredlabs.com/tools/heading-optimizer

    AI SEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study): https://youtu.be/eSBmFv7jb9Q
    SEO Is Not AEO - Here's Why (Differences Explained): https://www.youtube.com/watch?v=YEhddcoUfeI
    How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO: https://www.youtube.com/watch?v=LCtPpQg0pHg

    ---------------

    This video breaks down exactly how SEO is changing and what that means for your content and traffic. With AI search and AI overviews now influencing rankings, traditional SEO methods aren’t enough. I dive into what SEO strategy you need going forward, and how ChatGPT SEO, LLM SEO, and AI content strategy are already transforming search.

    I explore how Google AI search, search generative experience, and Google SGE are shifting the landscape. If you're trying to keep organic traffic AI-friendly and want to build content authority, mastering topical authority SEO, entity based SEO, and programmatic SEO is critical.

    This is the ultimate guide to SEO after AI and how to dominate in 2026 with the right content strategy 2026, marketing strategy 2026, and organic growth strategy. Whether you're in B2B SEO or SaaS SEO, you’ll need to rethink your whole approach. The future of SEO is here, and I’m showing you exactly how to stay ahead.

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    17 mins
  • Ultimate Guide to Dominating AI Search Results in 2026 (GEO B2B SaaS)

    Ultimate Guide to Dominating AI Search Results in 2026 (GEO B2B SaaS)
    Dec 17 2025
    Book a free call with me: https://discoveredlabs.com/

    In this video, I break down how you can dominate AI search results as a B2B SaaS company.

    Check out how we ranked a B2B SaaS #1 in ChatGPT: https://youtu.be/eSBmFv7jb9Q

    Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
    Twitter: https://x.com/saasliam
    Instagram: https://instagram.com/saasliam

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    28 mins
  • This Clay Workflow Gets 10x Better Cold Email Results (Full Setup)

    This Clay Workflow Gets 10x Better Cold Email Results (Full Setup)
    Dec 16 2025
    Learn the exact Clay workflow that turns LinkedIn job postings into hyper-personalized cold emails at scale. This technical walkthrough shows how recruitment agencies are achieving 5-10x better response rates by qualifying leads, enriching contacts, and personalizing outreach using AI all for less than $0.005 per lead.

    Naufal: https://www.linkedin.com/in/naufaln1/

    *Work with us*

    Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/

    *Chapters*

    00:00 Introduction to Outbound Workflows
    03:29 Understanding Recruitment Targeting Strategies
    06:16 Data Scraping and Validation Techniques
    09:25 Optimizing Email Outreach with AI
    12:18 Choosing the Right AI Models for Outbound Campaigns
    15:20 Evaluating Email Service Providers
    17:53 Creating Evergreen Campaigns
    21:10 Lead Qualification and Effective Workflows
    24:08 Crafting Compelling Offers and CTAs
    26:59 Testing and Iterating Offers for Success

    *Who This Is For*

    * B2B agencies running cold outbound campaigns
    * Clay users wanting advanced personalization workflows
    * Recruitment agencies seeking new client acquisition systems
    * Sales ops teams building scalable outreach infrastructure
    * Anyone moving from spray-and-pray to targeted outbound


    Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
    Twitter: https://x.com/saasliam
    Instagram: https://instagram.com/saasliam

    How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
    How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
    How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

    Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...

    ---------------

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    31 mins
  • AI SEO/GEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study)

    AI SEO/GEO Guide: How We Ranked a B2B SaaS #1 in ChatGPT (2026 case study)
    Oct 29 2025
    Learn how we ranked a B2B SaaS #1 in ChatGPT, taking them from 575 to 3.5k+ trials/mo in 7 weeks. (updated figures). This AEO case study shares Discovered Lab's CITABLE framework for winning AI search across ChatGPT, Perplexity, and Claude.

    *Work with us*

    We help B2B SaaS companies win across SEO and AEO. Built by an ex-Stanford AI researcher and marketer (me!) with proven results: https://discoveredlabs.com/

    Ultimate guide to AI search (playbook) https://youtu.be/x78Mke45p1U?si=nruIBbrKJIGh1Sui

    SEO is not the same as AEO, here's why: https://youtu.be/YEhddcoUfeI?si=tWzvBHX6Nh0kF6mE

    Learn our 4-pillar playbook:

    * AI visibility auditing
    * High-volume content engineering
    * Third-party validation (Reddit, G2, Capterra)
    * Technical optimization with Organization/Product/FAQ schema markup


    *Resources*

    The CITABLE framework: https://discoveredlabs.com/blog/citable-the-aeo-content-framework-we-use-to-get-b2b-brands-cited-by-ai


    *Connect with me*

    Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
    Twitter: https://x.com/saasliam

    How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
    How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
    How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

    Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...

    *Chapters*
    00:00 Case study results
    02:36 Introduction to AEO and AI search
    10:48 Technology shifts and distribution changes
    19:56 Four-step AEO playbook overview
    24:16 Citable framework breakdown
    47:34 AI visibility audit process and methodology
    53:24 AI-assisted content engine workflow
    1:07:35 Reddit strategy
    1:16:17 Technical optimization essentials
    1:20:02 Measuring AEO success metrics
    ---------------

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    1 hr and 31 mins
  • SEO Is Not AEO or GEO - Here's Why (Differences Explained)

    SEO Is Not AEO or GEO - Here's Why (Differences Explained)
    Sep 8 2025
    SEO is not the same as AEO (Answer Engine Optimization) and here's why.

    In this video, I outline the differences between traditional SEO and AEO which gets you mentioned and cited in AI overviews and AI assistants like ChatGPT, Claude, Perplexity, Gemini, etc.

    *Who this is for*
    Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search.

    *What you'll learn*

    - 4 major differences between traditional search and generative search

    - The 3 primary surface areas a modern search strategy must consider

    - The 4-step AEO playbook we use to help B2B SaaS companies get more customers via AI

    *Work with us*

    Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/

    *Chapters*
    00:01 Introduction to AI search impact and zero-click research
    03:19 Background and expertise in B2B SaaS growth
    15:14 Key differences between traditional SEO and AI search optimization
    22:03 How AI search personalizes results versus fixed SEO rankings
    32:07 Three critical surface areas for modern search strategy
    36:14 Four-step AEO playbook implementation guide
    42:03 Technical foundations and consistency requirements
    49:31 Trust engineering and authentic discussions
    53:40 90-day roadmap for implementing AI search strategy


    Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
    Twitter: https://x.com/saasliam
    Instagram: https://instagram.com/saasliam

    How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
    How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
    How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

    Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...

    ---------------

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    58 mins
  • How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO

    How To Win AI Search for B2B SaaS (Full Guide 2026) | AEO vs GEO vs SEO
    Aug 22 2025
    How B2B SaaS teams get picked (and cited) by Google’s AI Overviews and LLMs like ChatGPT, Gemini, Claude, and Perplexity.

    In this video, I break down a practical playbook to earn mentions & citations inside AI answers, map your Prompt Universe, and use third-party authority + entity hygiene to win selection in weeks.

    *Who this is for*
    Founders and in-house marketers at B2B SaaS ($1M+ ARR) who already invest in SEO/content and want first-mover advantage in AI search.

    *What you'll learn*

    - Why AI Overviews + LLMs are reshaping discovery (zero-click answers)

    - SEO ≠ AI selection: only ~12% of URLs cited by AI sit in Google’s top 10 for the same query.

    - Where to show up off-site: ChatGPT skews Wikipedia, Google AI Overviews & Perplexity skew Reddit/YouTube - and how to leverage that.

    - How often AI Overviews appear now and what that means for your content mix.

    - What to publish (answer-first passages, comparisons, integration pages) and how to measure (mention rate, citation rate, Share-of-Voice).

    Is SEO the same as AEO? We think not: https://youtu.be/YEhddcoUfeI

    *Work with us*

    Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies get recommended by AI assistants. Learn more: https://discoveredlabs.com/

    Grab the AI Search optimisation checklist: https://discovered.beehiiv.com/p/ai-search-optimisation-checklist

    *Timestamps*

    00:00 Introduction to the AI search optimization opportunity
    03:43 Market statistics and why AI search matters now
    27:26 Content strategy for AI optimization
    38:10 Mapping your prompt universe
    49:17 Building authority through third-party validation
    1:02:25 Creating consistent entity presence across platforms
    1:09:48 Implementation steps and best practices
    1:12:08 First mover advantage and timeline
    1:13:01 Comparison of different implementation approaches
    1:14:00 Final summary and conclusions

    --

    Connect on LinkedIn: https://www.linkedin.com/in/liamdunne05/
    Twitter: https://x.com/saasliam

    How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
    How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
    How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

    Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...

    ---------------

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    1 hr and 15 mins
  • He Got 20k LinkedIn Followers In 14 Months, Here's How | Dan Rosenthal

    He Got 20k LinkedIn Followers In 14 Months, Here's How | Dan Rosenthal
    Jun 30 2025
    Early-stage B2B SaaS startup founder?

    Watch this: https://youtu.be/QAbR_eZaS-Y
    Long-form breakdowns on hitting your first $1m in SaaS: https://www.efficient-growth.com/

    *Chapters*

    00:00 The Journey of LinkedIn Growth
    03:41 Content Ideation Strategies
    06:59 Frameworks for Content Creation
    09:50 Leveraging AI and Tools for Content
    12:37 Engagement and Audience Building
    15:44 Content Formats and Repurposing
    18:52 The Importance of Storytelling
    21:40 Measuring Content Success
    25:38 Maximizing Content Value
    28:50 Effective Content Formats and Angles
    33:31 The Power of Visuals in Content
    36:32 Optimizing LinkedIn for Business Outcomes
    42:43 Building Trust Through Low-Cost Offers


    *Summary*

    In this conversation, Liam Dunne and Dan Rosenthal explore the intricacies of growing a LinkedIn presence, focusing on content ideation, frameworks for writing, and effective distribution tactics. They discuss the importance of authenticity in content creation, the role of AI, and how to leverage online communities for inspiration. The conversation also delves into content formats, repurposing strategies, and the significance of audience engagement. Dan shares insights on optimizing LinkedIn profiles for conversions and introduces a unique $1 mini course strategy designed to build trust and lead to higher-ticket offers.


    *Connect with me*

    - LinkedIn: https://www.linkedin.com/in/liamdunne05/
    - Twitter: https://x.com/saasliam
    - Instagram: https://instagram.com/saasliam

    How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
    How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
    How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

    Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...

    *Connect with Dan*

    - https://www.linkedin.com/in/dan-m-rosenthal/

    ---------------

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    47 mins
  • How to create B2B product pages that convert (tutorial)

    How to create B2B product pages that convert (tutorial)
    May 22 2025
    If you want to learn B2B marketing frameworks: https://visualmarketers.beehiiv.com/

    *Chapters*

    00:00 The Importance of Product Pages
    04:11 Understanding Product Page Structure
    10:53 Defining Product Level Positioning
    15:49 Identifying Customer Needs and Problems
    20:01 Distinguishing Features, Capabilities, and Benefits
    21:31 Prioritizing Product Features
    23:10 Collaborative Exercises in Product Development
    25:48 Creating a Product Messaging Blueprint
    27:20 Translating Ideas into Wireframes
    29:04 Crafting Effective Product Page Sections
    35:01 Analyzing Successful Product Pages

    In this conversation, Liam and Logan discuss the significance of product pages in B2B marketing, emphasizing that they are crucial for converting potential customers. Logan explains the structure of effective product pages, the importance of understanding customer needs, and how to position products effectively. They also delve into the distinction between features, capabilities, and benefits, providing insights on how to communicate these elements clearly to potential buyers. In this conversation, Liam and Logan discuss the intricacies of product development, focusing on how to prioritize features, create effective messaging, and design product pages. They emphasize the importance of collaboration in the development process, the need for a solid blueprint for messaging, and the significance of translating ideas into wireframes. The discussion also covers best practices for crafting product page sections and analyzing successful product pages in the market.


    *Connect with me*

    - LinkedIn: https://www.linkedin.com/in/liamdunne05/
    - Twitter: https://x.com/saasliam
    - Instagram: https://instagram.com/saasliam

    How Henry 3x'd his MRR in 6 months: https://youtu.be/rMCZl2xdk_4
    How Iman Ghadzi added $1M: https://youtu.be/ctuwuJ6jKmA
    How Instantly grew to $20M ARR: https://youtu.be/XrDYf3_Yovc

    Subscribe so you stay in the loop: https://www.youtube.com/@ldunne?sub_c...

    *Connect with Logan*

    - https://loganpmm.com/
    - Free product page checklist: https://loganpmm.com/free-product-page-checklist
    ---------------

    product pages, B2B marketing, customer needs, product positioning, sales assets, messaging framework, agency services, feature benefits, conversion optimization, product marketing, product development, messaging, wireframes, product pages, marketing strategy, collaboration, user experience, feature prioritization, sales enablement, best practices

    Hosted on Ausha. See ausha.co/privacy-policy for more information.
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    41 mins