People take supplements for energy, immunity, or because someone on TikTok said magnesium changed their life. The U.S. supplement industry is worth billions, yet many products reach store shelves without ever proving they actually work.

This episode of Lies We Bought explores the legal loopholes that reshaped supplement regulation, and how marketing turned everyday pills into expensive wellness rituals.

Take Your Supplements:

• The 1994 law (DSHEA) that protected supplement companies

• Major retailers caught selling fake vitamins and fillers

• The truth about wellness trends like collagen and greens powders

• What major clinical studies say about daily multivitamins

• When supplements genuinely save lives vs. when they just fill cabinets

📩 Sign up for exclusive emails and behind-the-scenes context: https://www.lieswebought.com/

📱 Follow along on

Patreon: https://www.patreon.com/LiesWeBought/

Instagram: https://www.instagram.com/lieswebought/

TikTok: https://www.tiktok.com/@lieswebought

LinkedIn: https://www.linkedin.com/company/lieswebought

Facebook: https://www.facebook.com/lieswebought/

PFAS, or "forever chemicals," have been hiding in plain sight for 80 years: in nonstick pans, fast food wrappers, stain-resistant furniture, and the turnout gear worn by first responders. Now they're under investigation in Lululemon clothing, and new research shows they may be slowing firefighters' cognitive function in real time.

Host Emily Rask takes this one personally. Her husband Travis is a 20-year firefighter, and in this episode she traces the full story: from a 1938 DuPont lab to a $15 billion legal reckoning, from a West Virginia farmer's dying cattle to the Texas AG's 2026 civil investigation. This is the lie that's been bought and sold for decades and it's in all of us.

📱 Follow along on Patreon: https://www.patreon.com/LiesWeBought/ Instagram: https://www.instagram.com/lieswebought/ TikTok: https://www.tiktok.com/@lieswebought LinkedIn: https://www.linkedin.com/company/lieswebought Facebook: https://www.facebook.com/lieswebought/

For nearly a century, Wheaties convinced America that greatness could start with a bowl of cereal.

This week on Lies We Bought, I open the cereal box on how “The Breakfast of Champions” became one of the most successful identity-marketing campaigns created. From accidental kitchen discoveries and failing sales to celebrity athletes, psychological conditioning, and the rise of sports endorsements, the orange box transformed itself into a cultural symbol of achievement.

But behind the slogan was a much stranger story involving propaganda-level advertising tactics, celebrity influence, radio marketing experiments, and a cereal brand constantly trying to survive its own identity crisis.

This episode explores: • The accidental invention of Wheaties • How radio advertising saved the brand • The origin of “Breakfast of Champions” • Lou Gehrig, Ronald Reagan, and athlete endorsements • Why celebrity marketing physically changes consumer behavior • The psychology behind identity signaling and parasocial relationships • How Wheaties went from household staple to collectible nostalgia item

Join my Patreon: https://www.patreon.com/cw/LiesWeBought

Instagram: https://www.instagram.com/lieswebought/

TikTok: https://www.tiktok.com/@lieswebought

LinkedIn: https://www.linkedin.com/company/lieswebought

Facebook: https://www.facebook.com/lieswebought/