Buy one, get one free sounds like the store is handing you a gift, but the second item has been tucked inside the price of the first one for over a century, and the Supreme Court said so in 1965. Emily Rask follows the word free from Coca-Cola’s first coupon and a paint company’s day in court to the SNL sketch that roasted Jos. A. Bank’s buy one, get three free suits, JCPenney’s failed attempt to take sales away from shoppers, and the MyPillow deal that never ended.

Along the way she looks at the chocolate study that shows why free hits our brains harder than any discount, and she shares the pillow department where a dollar deal cost shoppers more than the Wednesday sale.

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In 1949, a man demonstrating a blender on Cleveland TV got more than 400 phone orders in one day, and As Seen on TV was born.

This episode of Lies We Bought follows the infomercial from that live demo to the Ginsu knife, Billy Mays, the Snuggie, and the FTC cases that finally caught up with the biggest claims. Then we follow the pitch to where it lives now. QVC filed for Chapter 11 bankruptcy in April 2026 as shoppers moved to TikTok Shop, and the urgency of late-night TV followed them into the feed. Plus the trade court case that had to decide whether a Snuggie is a blanket or a robe.

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Is laughter really the best medicine? In 1964, Norman Cousins checked out of the hospital, moved into a hotel room with a projector and a stack of Marx Brothers films, and became the man who laughed himself well. His story is still repeated everywhere, minus one detail that was in the room the whole time.

In this episode, I follow the phrase from a biblical proverb about grief to a medieval surgeon's bedside orders, a Reader's Digest joke column, Patch Adams, and the rise of Laughter Yoga, paid certifications, humor consultants, and wellness apps. Along the way, I look at how toxic positivity turns burnout and chronic illness into an attitude problem.

Then the science gets its turn, from a 2023 PLOS ONE meta-analysis on laughter and cortisol to Robin Dunbar's research on pain tolerance and a 2024 study on medical clowns in a children's hospital. The receipts hold up better than you might expect, and they still stop short of the word "best."

I'm very much pro-laughing. This one is about who started charging for it.

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