This episode isn’t about overnight success or going viral.

It’s about two guys who picked up cameras, kept showing up, and slowly turned something they loved into something that could actually support their lives.

We talk about where The Visual Brothers really started, shooting on phones, learning by failing, doubting themselves, and saying yes before they felt ready. We get into the uncomfortable parts: money stress, imposter syndrome, working multiple jobs, and what it feels like to finally make the jump to full-time creative work when there’s no safety net.

We also talk about why community matters more than clout, why physical prints mean something in a digital world, and what it’s like to build a creative career without pretending you have it all figured out.

No motivation talk. No “10 steps to success.”

Just an honest conversation about work, art, risk, and sticking with something long enough to see it change you.

In this episode of the Live Years Podcast, we sit down with Danny and Carm, owners of the North Wales, Pennsylvania W.O.L.F. Gym, to break down one of the most honest gym ownership journeys we’ve ever shared.

They didn’t inherit a thriving facility. They walked into a failed gym with zero members, broken systems, unpaid bills, angry locals, and equipment held together by hope. What followed was months of uncertainty, personal financial risk, sleepless nights, and a relentless commitment to doing things the right way, even when it hurt.

This conversation covers:

Taking over a failed gym and rebuilding trust from scratch

What it really costs — emotionally and financially — to bet on yourself

Why community matters more than equipment

How setbacks, stress, and fear shaped a stronger foundation

The moment it all started to click

What success actually looks like after year one

This isn’t a highlight reel. It’s a raw, behind-the-scenes look at leadership, resilience, and why building a gym is really about building people.

In this episode of the Live Fierce Podcast, we sit down with Joe LaCerra for one of the most raw and meaningful conversations we’ve had.

Joe shares his journey from owning and ultimately losing his first gym, to navigating financial pressure, new fatherhood, and the uncertainty that comes when everything feels like it’s on the line. Instead of folding, he rebuilt, joining W.O.L.F. Gyms, leading multiple locations, and now preparing to open W.O.L.F. Mays Landing, bringing his story full circle.

We talk about:

The reality of shutting down a business

Leadership without ego and why titles don’t define impact

Fatherhood as a catalyst for discipline and clarity

Rebuilding trust—in yourself and in others

Natural bodybuilding, competitive drive, and longevity

Why community is the true foundation of success

This episode is about resilience, responsibility, and choosing growth when quitting feels justified. If you’re building something, rebuilding your life, or standing at a crossroads—this conversation is for you.