This episode isn’t about overnight success or going viral.

It’s about two guys who picked up cameras, kept showing up, and slowly turned something they loved into something that could actually support their lives.

We talk about where The Visual Brothers really started, shooting on phones, learning by failing, doubting themselves, and saying yes before they felt ready. We get into the uncomfortable parts: money stress, imposter syndrome, working multiple jobs, and what it feels like to finally make the jump to full-time creative work when there’s no safety net.

We also talk about why community matters more than clout, why physical prints mean something in a digital world, and what it’s like to build a creative career without pretending you have it all figured out.

No motivation talk. No “10 steps to success.”

Just an honest conversation about work, art, risk, and sticking with something long enough to see it change you.

In this episode of the Live Years Podcast, we sit down with Danny and Carm, owners of the North Wales, Pennsylvania W.O.L.F. Gym, to break down one of the most honest gym ownership journeys we’ve ever shared.

They didn’t inherit a thriving facility. They walked into a failed gym with zero members, broken systems, unpaid bills, angry locals, and equipment held together by hope. What followed was months of uncertainty, personal financial risk, sleepless nights, and a relentless commitment to doing things the right way, even when it hurt.

This conversation covers:

Taking over a failed gym and rebuilding trust from scratch

What it really costs — emotionally and financially — to bet on yourself

Why community matters more than equipment

How setbacks, stress, and fear shaped a stronger foundation

The moment it all started to click

What success actually looks like after year one

This isn’t a highlight reel. It’s a raw, behind-the-scenes look at leadership, resilience, and why building a gym is really about building people.

In this episode of the Live Fierce Podcast, we sit down with Joe LaCerra for one of the most raw and meaningful conversations we’ve had.

Joe shares his journey from owning and ultimately losing his first gym, to navigating financial pressure, new fatherhood, and the uncertainty that comes when everything feels like it’s on the line. Instead of folding, he rebuilt, joining W.O.L.F. Gyms, leading multiple locations, and now preparing to open W.O.L.F. Mays Landing, bringing his story full circle.

We talk about:

The reality of shutting down a business

Leadership without ego and why titles don’t define impact

Fatherhood as a catalyst for discipline and clarity

Rebuilding trust—in yourself and in others

Natural bodybuilding, competitive drive, and longevity

Why community is the true foundation of success

This episode is about resilience, responsibility, and choosing growth when quitting feels justified. If you’re building something, rebuilding your life, or standing at a crossroads—this conversation is for you.

In this episode, we sit down with Jason Tarantino, Director of Operations at W.O.L.F. Gyms, to unpack what it really takes to build, scale, and sustain a gym franchise from the inside.

Jason shares his full journey—from being a member at the very first W.O.L.F. location, to working the front desk, walking away from a finance career, and ultimately becoming one of the key leaders behind franchise operations nationwide. We dive deep into what separates thriving locations from struggling ones, the traits of great general managers, and why work ethic, ownership mentality, and genuine care matter more than flashy strategies.

We also cover:

What franchise partners often underestimate

Why “going all in” is non-negotiable

How leadership, incentives, and accountability drive results

The realities of scaling a gym brand the right way

Lessons learned from building multiple locations from the ground up

In this episode of the Live Fierce Podcast, we sit down with Joey Bowen of Few Will Hunt to talk about what it really means to build something that lasts.

From rejecting shortcuts to building community before profit, this conversation breaks down entrepreneurship, responsibility, leadership, and why values matter more than hype.

This episode explains why the W.O.L.F. Gyms × Few Will Hunt partnership isn’t transactional, it’s foundational.

In this episode, we strip away the fluff and walk through how the W.O.L.F. leadership team was built, from day-one hires grinding in the early gyms to bringing on partners like Dave Bautista, top-tier operators, and world-class legal minds.

This isn’t a “business theory” episode. It’s the real story of trust earned over years, handshake deals that actually mean something, calling each other out when it matters, and knowing exactly who you want beside you when the stakes get high.

They break down:

• Why loyalty and integrity still matter more than talent

• How to hire people who challenge you instead of yes-men

• The role of values in scaling a brand without watering it down

• Dave Bautista’s unexpected entry into the W.O.L.F. Gyms

• Why the right leadership team becomes your biggest competitive advantage

If you’re building a business, leading people, or trying to scale without losing your soul, this conversation gives you the blueprint.

Turned into a year long grind of delays, SBA stall outs, budget explosions, and nonstop problem-solving.

We cover how a $700K project ballooned to nearly $1.2M, why a supposedly “16-week” SBA process dragged on for nine months, and how contractor and landlord slowdowns created a domino effect that pushed our opening back again and again.

More importantly, we talk through the responsibility side: why we owned the delays, how we protected our franchise partners, and what we’re giving back to the community that stuck with us while nothing in the space was moving.

You’ll hear:

• The real SBA loan process
• How to negotiate with landlords when the math stops making sense
• What to do when your project timeline collapses
• Why honoring your community matters more than hitting a launch date
• The financial strategy that keeps you alive during setbacks

If you’re thinking about opening a gym, franchising, or taking out an SBA loan, this is the episode that shows the part no one wants to talk about. It’s transparent, uncomfortable, and necessary and it’s exactly how this business actually works.

You’re going to pay for equipment, the only question is if you’re paying once or paying twice.

Most gym owners obsess over marketing and overlook the one thing their members interact with more than anything: the equipment. In this episode, we break down why equipment isn’t just a purchase, it’s a philosophy, a safety decision, a brand differentiator, and the first impression that decides whether someone stays or leaves.

From 40-year-old restoration pieces to relationships with Arsenal, Bolt, and other top vendors, to the simple reality that people quit when they’re confused or embarrassed, they walk through the real framework behind curating a gym that people actually love training in.

If you’re building a gym, scaling a franchise, or even just curious how Wolf Gyms keep outperforming big corporate brands. . . this is the blueprint.