Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience.

Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork.

The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output.

If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity.

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Timestamps:

00:18 — What is Fiction Profits Academy (FPA)?

02:05 — Fiction outsell non-fiction?

06:41 — Focusing on readers in fiction genres

13:48 — Using ghostwriters and AI to write books

25:49 — Importance of book title, cover, and description

36:38 — Income sources: Kindle Unlimited page reads

39:18 — Difference between high-earning and average students

44:53 — Exiting the business

52:16 — Scaling the business as it grew

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In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.

Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.

If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.

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Timestamps:

01:15 — The C.A.S.H. Framework

03:15 — Access, scarcity, and controlled availability

13:50 — Guilt Follow-Up and Personal Connection

22:34 — Savior Complex

25:50 — Milestones/Birthday Tactics

33:50 — Why these tactics work outside OF

40:30 — The Countdown

51:05 — Hierarchy and Achievement Status

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High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?

Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?

Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.

Find out more about Kayvon Kay here — https://www.kayvon.com/

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — Joys of remote closing

01:20 — What is a closer?

05:45 — Closing vs traditional sales roles

12:15 — Do the hardwork and invest

25:27 — Don't shoot so low

31:20 — Will you do the work?

39:30 — Wealth Triangle

43:30 — Changes in closing

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