Building a business on Amazon does not require inventory, shipping, or physical products. Fiction publishing through Amazon ebooks has quietly become one of the most scalable digital business models, even for people with no prior experience.

Karla explains how her company, Fiction Profits Academy (https://www.fictionprofitsacademy.com/), has helped over 15,000 students by focusing on genre demand, repeat buyers, and execution instead of guesswork.

The discussion covers how modern fiction publishing works, why romance and genre fiction outperform nonfiction, and why covers, titles, keywords, and positioning matter more than most people realize. It also looks at how AI, ghostwriters, and teams are used responsibly to scale output.

If you care about business, entrepreneurship, ecommerce, or alternative Amazon models that do not rely on physical products, this will change how you think about opportunity.

Sponsor:

Sleep like you’re dead (in a good way).

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Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:18 — What is Fiction Profits Academy (FPA)?

02:05 — Fiction outsell non-fiction?

06:41 — Focusing on readers in fiction genres

13:48 — Using ghostwriters and AI to write books

25:49 — Importance of book title, cover, and description

36:38 — Income sources: Kindle Unlimited page reads

39:18 — Difference between high-earning and average students

44:53 — Exiting the business

52:16 — Scaling the business as it grew

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In part one on OF, we showed how creators build relationships using the FAKE Framework. This week focuses on the CASH Framework: crisis creation, anniversary exploitation, scarcity theater, and hierarchy games. These are the psychological triggers creators use to extract maximum revenue from their audience, and they work shockingly well.

Fake emergencies, guilt trips, birthday extraction sequences, countdown timers that never end, leaderboards, and tiered membership systems all play a role in how these tactics drive revenue. Businesses in every industry already use versions of them. Some of it is genius marketing. Some of it crosses ethical lines. All of it generates revenue at scale.

If you run a business, this episode will change how you think about urgency, scarcity, and customer psychology. It shows what works, what is manipulative, and where the line should be.

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive.

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Timestamps:

01:15 — The C.A.S.H. Framework

03:15 — Access, scarcity, and controlled availability

13:50 — Guilt Follow-Up and Personal Connection

22:34 — Savior Complex

25:50 — Milestones/Birthday Tactics

33:50 — Why these tactics work outside OF

40:30 — The Countdown

51:05 — Hierarchy and Achievement Status

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High ticket closing is a skill in online business that can generate real income without starting a company, running ads, or building products. Why do some people choose closing over starting a business, and why has it quietly become one of the most valuable skills in entrepreneurship for people who want leverage without ownership?

Kayvon Kay talks with Ben and Jon about how closers convert qualified leads for businesses that already have demand. What makes companies trust closers with their revenue, and why does conviction matter more than scripts?

Closers work remotely, sell proven offers, and focus entirely on revenue while avoiding the operational headaches of running a company. For the right person, closing can outperform starting a business in speed, focus, and upside.

Find out more about Kayvon Kay here — https://www.kayvon.com/

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 — Joys of remote closing

01:20 — What is a closer?

05:45 — Closing vs traditional sales roles

12:15 — Do the hardwork and invest

25:27 — Don't shoot so low

31:20 — Will you do the work?

39:30 — Wealth Triangle

43:30 — Changes in closing

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This episode builds a 75 Hard framework for business. It is about discipline, consistency, and momentum instead of motivation and hacks. If you care about business, entrepreneurship, ecommerce, or building real mental toughness, this conversation is for you.

Business 75 Hard rules:

1. Daily ask — One direct revenue ask every day

2. Daily content — Post one piece of content every day on one channel

3. Stimulus free time — Intentional thinking time with no inputs

4. Track one KPI manually — On paper, every single day

5. Daily business cleanup — Remove friction and loose ends

6. Daily uncomfortable ask — Reach out to people who can move your business forward

What Business 75 Hard can produce in the 75 days:

75 asks more than most founders do in years

75 content posts that sharpen your thinking

75 uncomfortable asks that force breakthroughs

75 KPIs that remove guesswork

75 cleanups that systemize your business

Sponsor:

KetoneAid Ke4 — Tastes terrible. Isn't cheap. Will make you uncomfortably productive. 

Grab yours at https://ketoneaid.com/lowbar for free shipping — the flow state in a bottle that lets me get more done in 2 hours than most people do all day.

Link to 75 Hard with Andy Frisella Podcast Episode — https://open.spotify.com/episode/1tDHTAgvqC6BVeHL9Fedha?si=5wnErahXTg-YV9nb9e1ccg

Timestamps:

00:25 — What is Andy Frisella's 75 Hard

11:50 — Idea to start Business 75 Hard

16:21 — Daily Ask

20:45 — Daily Content

27:55 — Stimulus-Free Time

35:16 — Track One KPI

41:15 — Daily Business Cleanup

44:53 — Daily Uncomfortable Ask

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New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior.

Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year.

This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere.

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:00 The economy built on New Year’s optimism

03:50 Why most resolutions fail by day 19

07:35 How apps know exactly when users quit

12:20 Vision boards and packaged motivation

17:10 Shock bracelets and forced habit change

22:40 Dry January and diet challenges explained

28:35 The real business behind self improvement

34:20 How this model applies to ecommerce

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Americans spend a trillion dollars on Christmas. Billions of it goes to one thing: pretending Santa is real. This is the Santa Industrial Complex. And it only exists because every parent in America agreed to tell the exact same lie.

Let's get to 100k subscribers so Ben can be Santa next year!

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off, and can't imagine why you'd ever want to.

Timestamps:

00:12 — Christmas rant

03:01 — Thanksgiving and Christmas in America compared to Australia

08:12 — The "Santa Industrial Complex"

12:44 — Christmas photos with Santa

18:52 — Digital Santa manipulation

26:26 — Reindeer rentals are real?

34:50 — New business ideas for Christmas?

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Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews.

Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business.

Finally, Ben reveals his big vision. Which one would you buy?

Sponsor:

Sleep like you’re dead (in a good way).

Grab yours at https://SwitchSupplements.com/lowbar

Use code *LOWBAR* for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business.

Timestamps:

00:11 — Considering buying a business

01:05 — Warning about buying a business

02:31 — First buying option

11:39 — Second buying option

26:44 — Third buying option

37:06 — Plan to launch new store

39:24 — The final factor in the decision

50:33 — Buy PDF Business for 13 mil?

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This is a wild episode where the discussion focuses on a surprising source of business tactics: OF. The platform made $5 billion last year selling content that's free everywhere else.

The secret? Community, perceived access, and personalization driven by unscalable efforts and a detailed CRM.

Jon and Ben walk through the "FAKE" framework: Feedback, Access, Knowledge, and Exclusive. Tactics covered include: charging for personal critiques (the "Basic Rating Service" ), offering rush delivery or bulk discounts as upsells, using recurring subscriptions that rely on customer forgetfulness, and batch recording personalized voice and video messages for direct connection.

The true gold is the CRM: creators track an astonishing amount of data points on users to hyper-personalize interactions, from job titles and income to emotional triggers and spending patterns. The takeaway for your business is simple: collect data and use it for good.

Sponsor:

The only sponsor is us.

If you like this episode, subscribe to the channel, leave a review, and share it with someone who loves business, can't turn it off and can't imagine why you'd ever want to.

Timestamps:

00:00 — OF Revenue and Strategy Overview

03:57 — The F.A.K.E. Framework Introduction

06:16 — Tiered Feedback/Rating Upsells

16:01 — Comparison and Retention Tactics

19:40 — Live Reaction Upsell

22:58 — Bulk Discounts and Rush Delivery

25:30 — Recurring Subscription Model (Unlimited Service)

29:20 — Automated Messages

43:40 — CRM Data

54:35 — Exclusivity and Systemization

1:04:00 — Scarcity Offer

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