We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing.

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This is your Marketing News for the week of February 25th, 2026.

Three stories this week and they all connect.

1. HubSpot made a very deliberate acquisition on Monday that every marketer should know about.
2. A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on.
3. The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par?

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
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PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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In 2024, Ferrari sold 13,752 cars. For the whole year.

Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%.

The auto industry average? 7.7%.

Ferrari doesn't beat the competition. Ferrari plays a completely different game.

We break down exactly how Ferrari does it and what you can take from it for your marketing playbook.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
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Today we're breaking down Notion's bottom-up growth strategy.

We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides....

This is your Marketing News for the week of February 18th, 2026.

Here's the marketing headlines:

1. Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushing the closest competitor. And CPMs so low right now that I'd be shocked if they stayed there past this summer. If you run Meta ads, this is something you can act on this week.
2. Google dropped the most significant Discover algorithm update in years. First time ever that they targeted Discover specifically — not general search. The update has a clear winner and a very clear loser. We'll talk about which side your content is on.
3. A stat came out this week that reframes a large part of online marketing. More than one in three of your customers are no longer starting their search on Google. We'll talk about what they're doing instead, and what it means for how you build your marketing infrastructure going forward.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....

Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discovered.

Then I'm walking you through The Economist full story because you can use it to model your own marketing and pricing.

After that, we'll look at how Apple has weaponized the Decoy Effect across their entire product line in a way that most people never notice.

We’ll look at the original 1982 study that started it all. Beer, cars, restaurants, and TVs

Then we’ll wrap up with the three ways to use the Decoy Effect so you can add it to your marketing playbook.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....

We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening.

We walk you through two companies that used it brilliantly, one that nearly doubled sales of a product that was flopping, and another that turned a $300,000 purchase into an impulse buy.

Then we look at the original academic study behind the anchoring effect, the one that launched an entire field of research.

We wrap up with three specific ways to use anchoring in your marketing strategy.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....

This is your Marketing News for the week of February 11th, 2026.

This week’s marketing theme across all the marketing news… Proof.

Google just gave advertisers something they've been demanding since Performance Max launched. And if you run PMax campaigns…. What they revealed could change how you spend your budget as early as this week.

Meta made a move in creator marketing that flips how brands evaluate influencer partnerships. Forget follower count. There's a new signal — and the early data on what it delivers is hard to ignore.

And then there's the big Marketing report that just dropped. Fourteen hundred marketers surveyed. The top-line number sounds great. The second number? It's a problem. And if you're a marketing leader, you need to hear it.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....