In network marketing, there’s a moment when you stop being just a distributor… and you quietly step into leadership. Not because of a title, not because of a rank — but because people start watching what you do, not what you say.

In this episode, we sit down with a seasoned leader to unpack the real lessons behind leadership in MLM. We talk about the first time they truly felt like a leader, the biggest mistake that shaped their journey, and the truth about motivating people who lose steam.

We also dive into the difference between corporate leadership and MLM leadership (spoiler: one relies on authority, the other relies on influence), how to develop new leaders in your team, and the toughest leadership moment they’ve ever had to face.

Plus, we close with their Top 3 Leadership Do’s and 3 Things to Avoid — simple, actionable behaviours you can apply today.

If you’re ready to grow beyond the basics and become the kind of leader people choose to follow, this episode is for you.

We are joined by MLM legebd Steve Critchley, 40+ years of wisdom shared.

social media can be rocket fuel for your network marketing business — or a complete trainwreck. The difference? Balance.

In this episode, I’m joined by the brilliant Nicola Evans — a married mum of two from South Wales who somehow juggles life as a full-time secondary school teacher, a slimming coach, and a senior-ranked network marketer. Nicola has been in the profession for 5 years, has built a thriving team, and is a consistent incentive winner — often smashing her targets from a sun-lounger on holiday.

Together, we dive into what not to post, how to turn likes into genuine conversations, and why authenticity beats spam every time. Nicola also shares how she stays consistent online while still keeping family first, and what’s working best on social platforms right now.

She’s living proof that you don’t need to sacrifice family time to succeed — just the right mindset, the right system, and a willingness to lead with heart.

👉 Tune in to hear practical tips, funny stories, and the strategies Nicola uses to inspire her team and grow her business.

This talk shares the journey of starting in network marketing, failing for nearly two years, and then discovering the importance of what you say rather than how hard you work. The breakthrough came when the speaker realised: other people in the same city, same economy, and same conditions were recruiting—so the only difference was their words. If people don’t like what you say, change what you say.

From there, the concept of the Four Colour Personalities is introduced—an easy way to understand people and adapt communication:

• Yellow (Helpers): Nurturing, caring, relationship-driven. They want to help others and feel connected.
• Blue (Fun-seekers): Life of the party, spontaneous, adventurous, short attention span. Motivated by travel, fun, and experiences.
• Red (Drivers): Leaders, competitive, decisive, want results fast. Motivated by achievement, power, and winning.
• Green (Analysts): Logical, detail-focused, cautious, prefer facts and data.

Most mistakes in network marketing come from speaking in our language instead of theirs. For example, telling a Yellow about profits will upset them, but talking about helping mums stay home resonates. Telling a Blue about spreadsheets is torture, but offering them an incentive trip has them signing up immediately. The skill is translation—speaking to people in their colour language without changing who you are.

Some practical ways to spot colours:

• Job (engineer = Green, social worker = Yellow, etc.)
• Free time (parties = Blue, spreadsheets = Green, charity work = Yellow, building business = Red).
• Listening carefully and asking simple questions helps identify them quickly.

Key lessons:

• You don’t have to be perfect. Even recognising colour types half the time gives you a huge advantage.
• Avoid thinking rejection means failure. Teach new team members to use soft phrases: “This may or may not be for you” or “Do you like saving money? Then we should talk.” These take away pressure and fear of rejection.
• Introverts can excel because listening reveals exactly how someone wants to be spoken to.

Examples of how colours clash:

• Two Reds = war.
• Two Blues = a permanent hangover.
• Two Greens = boring.
• Two Yellows = disappear to do missionary work. But when opposites talk, miscommunication happens (a Green with facts overwhelms a Blue; a Red’s bluntness makes a Yellow cry).

The secret is to create instant trust and rapport by stating facts both people believe:

• To Yellows: “Work supports family, but we miss family.”
• To Blues: “Work should be fun.”
• To Reds: “Owning a business earns big money.”
• To Greens: “A job risks all your income on your boss’s mood.”

For training, keep it simple:

1. Teach new recruits that rejection isn’t failure—it’s just offering an option.
2. Give them easy scripts like “This may or may not be for you.”
3. Use the four words: “Then we should talk.” (after asking, “Do you like saving money/looking younger/having more time off?”).

Ultimately, success in network marketing isn’t about hard selling. It’s about listening, translating into the other person’s language, and making it clear the business is simply an option that can improve their life.

https://bigalbooks.com/

🎙️ EPISODE SUMMARY — “Duplication: The Real Secret Sauce in Network Marketing”

In this inspiring and deeply practical episode, we explore the true power of duplication in network marketing — the simple yet magical concept that transforms your hustle into scalable, set-and-forget income.

Vanessa Louise, shares her extraordinary journey that began with a £98 starter kit and a dream. A former TV & film makeup artist, she was introduced to network marketing by chance — but within a year, she was flying to her company’s Dallas HQ, ranking top 10 in the UK for sales, and speaking at Wembley Arena. But it wasn’t the diamonds, trips or trophies that kept her in the game — it was the community, the growth, and the chance to build a movement that mattered.

🔁 What Is Duplication (Really)? Andrew reminds us — if everything depends on you, it’s not a business… it’s a job. Vanessa unpacks how she shifted from “doing it all herself” to building a duplicatable system that her team could run with — and grow beyond her.

🧠 The Danger of Being Too Good Vanessa shares how looking like a superstar can actually hurt your business — because your team thinks, “I could never do that.” The solution? Strip it back. Use tools. Be duplicatable, not dazzling.

🧰 Systems That Work:

• Scripts & flipcharts: Not to turn people into robots, but to give them structure and confidence.
• 3-way calls & videos: Let tools do the heavy lifting, especially early on.
• “Teach one, show one, do one, teach one” — a mantra both Andrew and Vanessa swear by.

🎯 When Duplication Clicked Vanessa recalls the moment she went from Queen of Sales to Queen of Duplication — when her team collectively hit £150k in sales. She saw first-hand that when everyone does a little, the results are massive. “A tsunami is just made up of individual drops.”

💥 Explosive Growth Moments After leading her team to success, two of her top leaders entered director qualification at the same time, forcing Vanessa to grow and mentor while maintaining her own pace. The result? Three powerhouse teams, exponential duplication, and lives changed. One woman who only joined “for the discounted eye makeup remover” ended up on stage, winning trips and becoming a confident speaker.

🧠 Balancing Simplicity vs. Depth Keep the front end simple (videos, short stories, 3-way calls), but ensure new partners have access to depth when they’re ready. Vanessa compares it to a pencil — hot on one end, cold on the other — and each person needs to find their own “warm” spot.

💡 Top Do’s for Duplication:

1. Have fun – It’s attractive. People follow joy.
2. Listen and be open – Ditch the ego, stay aware.
3. Be kind to yourself – It’s a journey, not a sprint.

🚫 Top Don’ts for Duplication:

1. Don’t isolate yourself – This isn’t a solo race.
2. Don’t let ego lead – It’s not about being the hero.
3. Don’t overcomplicate – Stick to the proven system before reinventing wheels.

🏆 Vanessa’s biggest advice? Be the messenger, not the message. Let your tools do the talking so your business can grow without you needing to be everywhere.

https://www.instagram.com/vanessaloves.life?utm_source=ig_web_button_share_sheet&igsh=eTNyMXQ0MWt6d2tx

You're listening to the MLM GrowthPod — where top leaders share the real stories, lessons, and tactics behind lasting network marketing success. I’m your host, Andrew King. Let’s dive in.

🎯 Theme: Events Build Belief

Zoom is great. Books are brilliant. But nothing compares to being in a room full of people actually doing it. Events are where belief gets borrowed, where stories stick, and where leaders are born.

My guest this week? The man behind The Networker Zone, co-host of Big Al’s Masterclass, and author of 20+ bestsellers: Keith Schreiter.

💬 Keith’s Early Lessons:

“All you have to do is do the right things consistently. That’s true for any skill.”

Born into the profession, Keith knew what was possible — but success didn’t come overnight. He shares how early events re-energised him, even when he and his friend were the only ones turning up.

🎯 “Events explode belief. We get to see people just like us — sometimes less confident, less experienced — building it.”

💡 One powerful moment: Keith hosted a lunch after an event expecting 12 people. 65 showed up. A shock to the wallet, but a breakthrough in his business. That one experience lit the fuse.

🙌 Events Create Connection

Keith tells the story of Ruth, a new partner who was about to quit. She took an 18-hour bus ride to attend an event. Months later, she brought 9 guests to a local meeting — one of whom built a £2m/month team.

“That event changed her life. She’d never had a passport before. Now she was travelling the world on incentive trips.”

📈 Why Events Matter

Events aren’t optional extras — they’re business accelerators. They’re where belief grows, where teams bond, and where you realise you’re part of something bigger.

Whether it’s a national convention or coffee with your team, an event is anything that builds belief. People leave events different to how they arrived — more confident, more committed.

🔥 Keith’s 3 Keys to Using Events:

1. Attend — even if you think you’ve heard it all.
2. Promote — make sure others come too.
3. Personal Touch — postcards, invites, and 1-1 chats build connection.

❌ What Not to Do:

• Don’t treat events as optional — treat them as essential.
• Don’t sit back silently — engage, connect, ask.
• Don’t fail to follow up — the real magic happens after the event.

🎓 Mindset Shift:

“We assume others want what we want. But people join for their own reasons. Ask questions. What would £500/month mean to them? That opens doors.”

🎁 Final Tip: Even if someone says they’ve “heard it all,” remind them: events aren’t just about information — they’re about transformation. Their team still needs to see them there.

If you found today’s episode helpful, please leave a review, subscribe, and share it with someone in network marketing who might benefit.

Got a question or topic idea? Email me at connect@mlmgrowthpod.co.uk

See you next week — we’re talking all about duplication.

Join host Andrew King on the MLM Growth Pod as he welcomes Clare Hingott, a dynamic leader in the MLM industry. Clare shares her inspiring journey from a high school drama teacher and professional actress to becoming one of the top leaders in her company. Discover how Clare navigated the challenges of financial instability, embraced the power of royalty-style income, and found success in direct sales. With humour and passion, Clare discusses the importance of personal development, the impact of events, and the resilience needed to thrive in MLM. Tune in for an episode filled with valuable insights and motivational stories that will empower you to take your MLM journey to the next level.

Hello and welcome to the very first episode of the MLM Growth Pod. I’m Andrew King, your host, and I’m so glad you’ve found your way here.

Now, if you’re curious about network marketing, if you’re already in the profession, or even if you’re just nosy about what on earth we actually do — you’re in the right place.

Each week, I’ll be sitting down with leaders from all across our profession — people who’ve built teams, created that magical ‘I get paid again for old work’ income, and learned the real lessons that make this industry so powerful.

And best of all? You’re going to hear it straight from them — no hype, no nonsense, just the good, the bad, and the funny in-between.”

My Journey

Since this is episode one, let me share a little about me.

I didn’t start in MLM because I was bored and needed a new hobby. Like most people, I was looking for more. More freedom, more control, and yes — more month-after-month pay.

I’d built a career, had a business, but I was trading time for money. And if I stopped, the money stopped. That’s a hamster wheel, and after a while, you get dizzy.

When I discovered network marketing, I saw something different: a way to do the work once, and get paid again and again. Not overnight, not get-rich-quick — but with systems, support, and a team that grows together.

Like everyone, I’ve made mistakes, but I’ve also had those ‘lightbulb’ moments where you think, why didn’t I see this before? And it’s those lessons, from me and from our guests, that I want to share with you here.”

What This Podcast Is About

“So what can you expect each week on the MLM Growth Pod?

Well, every episode I’ll be joined by a guest — an industry leader in their own right. They’ll share their story, their challenges, their wins, and their insights.

And we’ll always get practical — every guest will give you their Top 3 things TO DO in MLM and their Top 3 things to avoid. Think of it like your weekly cheat-sheet, straight from people actually building businesses today.

It’s going to be real, honest, and hopefully — entertaining too.”

10-Week Preview (6:30 – 8:30)

“Here’s what we’ve got coming up over the next 10 weeks:

1. Getting Started Right
2. Events That Build Belief
3. The Power of Duplication
4. Personality Colours in MLM
5. The Social Media Balance
6. Leadership Lessons
7. Money Myths in MLM
8. Storytelling That Sells
9. Building Locally vs. Building Online
10. Long-Term Thinking

Each topic will have its own guest expert, and trust me — you’ll want to hear their stories.”

Closing

So, that’s episode one — a little about me, a little about the journey ahead, and a promise: this podcast will always give you practical ideas, encouragement, and real stories from people in the trenches of network marketing.

If you like what you’ve heard, please subscribe so you don’t miss the next episode. And hey, if you know someone in MLM who could use a boost, share this with them — they’ll thank you later.

This is Andrew King, signing off from the very first episode of the MLM Growth Pod. Thanks for being here — and I’ll see you next week with our very first guest.