In a world that's constantly changing and a marketing landscape where every day seems different from the last, there are still some strategies that are time-tested and remain effective. Join Skip and Emma in this episode of the Main Street Marketing Podcast as they discuss (and perhaps debate) some of the most common time-tested marketing strategies. Will these same strategies still be here 10 years from now? How has marketing changed, and where is it going?

Planning is not something we look forward to doing in business. It's tedious, it's hard, it's torturous. It's also essential. Without a clear plan, your business will not know where it is going. Goals need to be set. Processes need to be put in place. Following through and holding yourself and others to account is the bedrock for a solid business plan. Learn from Gary Loop how your business can plan for 2026.

Our world is changing quickly in so many different ways. Business and marketing are caught up in these changes. Some see the rise of AI and economic uncertainty and find themselves unsure of their future. This can paralyze leaders into a state of "wait and see". In this episode of the Main Street Marketing Podcast, Skip shares his thoughts on this and why he believes that the key to reigniting the hopes and dreams we have for our businesses and our lives can't be found in paralysis.