In a world that's constantly changing and a marketing landscape where every day seems different from the last, there are still some strategies that are time-tested and remain effective. Join Skip and Emma in this episode of the Main Street Marketing Podcast as they discuss (and perhaps debate) some of the most common time-tested marketing strategies. Will these same strategies still be here 10 years from now? How has marketing changed, and where is it going?

Planning is not something we look forward to doing in business. It's tedious, it's hard, it's torturous. It's also essential. Without a clear plan, your business will not know where it is going. Goals need to be set. Processes need to be put in place. Following through and holding yourself and others to account is the bedrock for a solid business plan. Learn from Gary Loop how your business can plan for 2026.

Our world is changing quickly in so many different ways. Business and marketing are caught up in these changes. Some see the rise of AI and economic uncertainty and find themselves unsure of their future. This can paralyze leaders into a state of "wait and see". In this episode of the Main Street Marketing Podcast, Skip shares his thoughts on this and why he believes that the key to reigniting the hopes and dreams we have for our businesses and our lives can't be found in paralysis.

A good reputation is a powerful asset in business. Whether you're marketing to other businesses or directly to consumers, maintaining your reputation will be important. But how do you build a reputation? What do you even want your reputation as a business to be? It may be more than just having a good name or being known for excellent service. Looking good is one thing. Being truly unique is something else entirely.

For Tinus Marine, it all comes down to relationships built over many years. Join the Paragon team as they welcome Krysta Tinus to the podcast.

Storytelling can be one of the most helpful tools when it comes to marketing your business. Stories are memorable, which allows your business an avenue to stick in the minds of potential customers. Even if someone is not in need of your product or service at the time they hear your story, it will stay with them until they are. Don't underestimate the marketing power of a good story!

How much money should you allocate for marketing your business? What should you spend it on? What should you NOT spend it on? What are some new things in the marketing world that can give your business a competitive advantage? Join Skip and Emma on the Main Street Marketing Podcast to get answers to your questions about marketing budgets.

What does the printing industry look like in 2025. Is it dying, or is it thriving? Learn about how print is still relevant in this digital age and where it has advantages. Also find out why working with your local print shop might be a far better option than an online solution.

Do you understand trends and data when it comes to marketing? Once you have data, how do you analyze it? How should you react to it? What if you could look at all your data across various platforms in one place? Actually, you can! Join Skip and Emma for a crash course on data analysis and what it means for your business.