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Make Me Smart

Make Me Smart

Written by: Make Me Smart
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Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.

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Copyright Make Me Smart Economics Politics & Government
Episodes
  • The TikTok-ification of music marketing

    The TikTok-ification of music marketing
    May 14 2026
    Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly.
    Here’s everything we talked about today:
    • "Geese psyop debate: Rock band raises questions about music marketing" from Fast Company
    • "Fake Fans" from Eliza McLamb
    • "The Fanfare Around the Band Geese Actually Was a Psyop" from Wired
    • "If Geese are a psy-op, so is everything else" from Dazed
    • "Are Chaotic Good’s marketing practices bad for listeners?" From CBC Arts


    “Make Me Smart” is a public media program. Show your support with a donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod

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    20 mins
  • The highs and lows of the global art market

    The highs and lows of the global art market
    May 12 2026
    After a pandemic-era boom, the fine art market is going through something of a bust. Many galleries have closed due to climbing overhead costs and sales just aren’t what they used to be. Author and freelance journalist Julie Belcove joins Kimberly to demystify the inner workings of the global art market and what a slump could mean for the those who work in the arts.

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    19 mins
  • Kimberly's final cheers on "Economics on Tap"

    Kimberly's final cheers on "Economics on Tap"
    May 8 2026
    As Kimberly gets ready to step into her new role as the host of “Marketplace Morning Report,” her predecessor David Brancaccio joins her to talk about his years on the morning shift and what he’s looking forward to on his new beat covering future effects for Marketplace. Plus, the two swap summer reading recommendations and play a round of Half Full/Half Empty!
    Here’s everything we talked about today:
    • "Liar's Poker" by Michael Lewis
    • "Number Go Up" by Zeke Faux
    • "Pattern Recognition" by William Gibson
    • "The Sum of Us" by Heather McGhee
    • "Public pools used to be everywhere in America. Then racism shut them down." From Marketplace
    • "Open to Work: How to Get Ahead in the Age of AI" by Ryan Rolansky and Aneesh Raman
    • "Want to make new friends? There's an app for that" from Marketplace
    • "Why online courses sold by influencers have become so popular" from Marketplace
    • "The Roomba Guy’s Second Act: A Robot You’ll Want to Snuggle" from The Wall Street Journal
    • "The Spirit Airlines Comeback Story No One Saw Coming" from Inc.


    “Make Me Smart” is a public media program. Support “Make Me Smart” with your donation today and keep economic news available to everyone. Donate now: https://bit.ly/mkp_mms_pod

    🧠 ALREADY SMARTER. NOW GET THE EDGE. 🧠
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    40 mins
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