This week, Luke and Jessica meet up with Ali Holliday, a Finance Director in Devon (if you can't tell by the incredible accent).

We talk about what SEO means to her, which isn't all the technical stuff but mostly about finance (can you blame her? She's a finance person!). Ali is here today to make SEO more relatable to those who perhaps are not involved in the day-to-day work of an agency. Trust me, she's much more tech-oriented than it sounds—she even voice-notes Google!

We also run through a few Google updates and discuss what we think these could mean for businesses.

In this episode, we dive into the latest Google Spam Update for June 2024. Luke explains what this means for SEOs and how the landscape has changed now that we've left Continuous Scroll in the past. We also cover the best times to fix a 404 status code.

Plus, we share some highlights from our week, including a canoeing adventure, and explain why we've been a bit quiet recently.

Tune in for all this and more!

Join Luke Whitaker and Jessica Church from Organic as they discuss the latest in SEO, including Google's new organised search results, recovery tips from content updates, and the importance of desktop sites. They also cover a product data bug and changes to Google's home activities section.