In this episode of Manufacturing Unscripted, host Peter Parsons sits down with Nelson Bruton, President of Manufacturing Chats, to discuss the growing role of chat bots in manufacturing websites and digital strategy.

Nelson and Peter explore why chat bots are becoming an important tool for manufacturers, how they can improve customer engagement, and where companies need to be careful not to lose the human touch. They dive into finding the “sweet spot” — giving chat bots enough information to be useful without removing meaningful human interaction from the sales and support process.

The conversation also covers who the ideal customer is for chat bots, where they add the most value, and how manufacturers can use them to better qualify leads, answer questions faster, and enhance the overall website experience.

Watch on YouTube: https://www.youtube.com/watch?v=sYOOA58YcZ0

@peter parsons

@nelson bruton

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In this episode of Manufacturing Unscripted, host Peter Parsons is joined by John Krause to recap the major manufacturing tradeshows of 2025 and share what the industry can look forward to in 2026. The conversation takes a closer look at The Assembly Show 2025, including insights from conversations with exhibitors who submitted Product of the Year entries and the innovations that stood out on the show floor. Peter and John discuss key themes that emerged throughout the event, including the growing role of robotics, increased collaboration between manufacturers and technology partners, and the steady introduction of new technologies aimed at improving efficiency and flexibility. They also dive into booth strategy — from booth location and layout to attire and branding — and how these details impact engagement and visibility at tradeshows. This episode is a must-listen for anyone involved in manufacturing events, sales, marketing, or technology, offering practical takeaways and a forward-looking perspective on where the industry is headed in 2026. Watch on YouTube: https://www.youtube.com/watch?v=t0eRpfKgQoY @peter parsons @John Krause #ManufacturingUnscripted #TradeShowRecap #AssemblyShow #ManufacturingEvents #RoboticsInManufacturing #ManufacturingTechnology #IndustryTrends #PeterParsons #JohnKrause #ManufacturingPodcast #SmartManufacturing #ManufacturingMarketing

In Part 2 of Manufacturing Unscripted’s year-end reflection, host Peter Parsons revisits more standout conversations from across the season — diving deeper into the themes of leadership, personal growth, and the evolving role of technology in manufacturing.

Peter starts with a conversation with Edward Stockline from Promess, exploring the value of non-tangible success metrics and how personal growth can fuel company growth. Next, he highlights his discussion with Ryan Lillibridge about empowering employees by placing them in roles where they feel confident, capable, and set up to grow as individuals.

The focus then shifts to innovation, as Peter revisits his conversation with Matthew Rall about the development of the Promess H-Series Press and how new technology continues to redefine the shop floor. He also revisits insights from Patrick Byrne on the fast-moving world of AI and its growing impact on manufacturing, and Clark Dressen’s perspective on current industry trends shaping the future of digital manufacturing.

This episode ties together a year of inspiring conversations and lessons — reminding us that growth, innovation, and people are at the heart of every great manufacturing story.

Watch on YouTube: https://www.youtube.com/watch?v=76Iu-5bXI7M

@peter parsons

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