Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!

Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.

In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.

Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.

Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.

Moments

00:00 "Discovering Twitter's Early Days"

04:43 "Human-Focused Influencer Marketing"

08:45 Nonprofit Advocacy and Vaccine Education

12:42 "Successful Campaigns Require Mutual Trust"

15:02 Transparent Budgeting in Influencer Marketing

17:57 "Boosting Content and Audience Insights"

20:53 Negotiating Content Usage Rights

25:48 Managing Client-Creator Expectations

26:47 "Balancing Creativity and Client Expectations"

31:10 "Social Search’s Rise with Gen Z"

34:34 "B2B Marketing Channel Insights"

39:08 "Changing Mindsets on Influencer Marketing"

43:11 "Embracing Change in Social Media"

44:17 "Market Like It's Hot Recap"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

What are some ways you plan to simplify or streamline your own business or marketing efforts this year?

Whether you’re looking for inspiration to clean up your business strategies or just want to hear relatable stories about work, life, and the occasional mishap with a door frame, this episode has something for you.

Welcome to a brand new year with Market It Like It's Hot! In this episode, hosts Yasmine Robles and Izzy Dadoski kick things off with their signature mix of playful banter, real talk, and no-nonsense marketing advice.

Both hosts get honest about the joys and challenges of balancing business, personal growth, and life’s inevitable curveballs.

The duo talks about their personal and professional "survival kits" for 2026—think keeping it simple, prioritizing accountability, updating marketing basics, and yes, squeezing in time for hobbies and self-care.

They talk about what they're letting go of (comparison, negativity, jam-packed schedules) and what they're embracing (authenticity, smarter networking, and that infectious Rebel Marketing energy).

Grab your headphones, maybe a beverage, and join Yasmine Robles and Izzy Dadoski as they set the tone for a marketing year that’s anything but boring.

Moments

05:25 "Optimizing Social Media Profiles"

08:58 "Surviving Parenthood Through Accountability"

10:54 "Struggles with Balance and Coordination"

15:19 "Strategic Event Participation Focus"

18:32 "From High School to Sweatpants"

22:17 "Limiting Negativity and News"

26:38 "Reading Preferences and Genres"

28:16 "Parenting, Audiobooks, and Life"

30:34 "Marketing Tips & LinkedIn Challenge"

Here are the top 3 takeaways for fellow marketers, entrepreneurs, and business leaders:

Keep It Simple & Strategic

Don’t fall into the trap of chasing every shiny marketing trend. Just updating your business profiles and streamlining processes can bring massive improvements. Sometimes 20 minutes of focused work online beats spending hours at endless networking events!

Accountability is Everything

Let your team know your goals (and your boundaries)! Whether juggling flexible hours, parent life, or staying sane with a packed schedule—make your needs known, build in accountability, and trust your team to have your back.

Trim the Fluff—Focus on What Matters

2026 is for cutting out unnecessary busyness. Say “no” to activities that don’t align with your goals, ditch the unhelpful comparison game (yes, TikTok rabbit holes included), and put your energy into showing up where it counts.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs.

Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025.

From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.

Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way.

Moments

05:14 "Reflecting on Change and Struggles"

07:44 "Hummus Wraps and Mislabeling"

10:32 "Unexpected Recognition and Engagement"

14:20 "Market Like It's Hot Finale"

Here are a few of our biggest takeaways from the episode:

Consistency Pays Off (Even When You Don't Realize It)

When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.

Community is Everything

Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.

Never Settle for "Boring"

Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing