If you want your accounting business to be memorable and your marketing to actually work, you won’t want to miss this conversation.

Welcome to Market It Like It's Hot, the podcast where marketing strategy sizzles and fluff gets kicked to the curb. Hosts Yasmine Robles and Yasmine Robles from Rebel Marketing tackle the age-old problem of boring branding in industries like accounting, law, and bookkeeping. If you’re tired of seeing the same fonts, stock images, and generic promises (“We’re reliable!”), you’re in the right place.

They break down what branding really means (hint: it’s way more than just a logo) and dig into practical ways to make your firm stand out—whether that’s through your website, social posts, or even your brand’s personality.

With their signature humor (dad jokes included) and a sprinkle of honest real talk, the episode explores how aligning your brand with your values can attract dream clients, repel bad fits, and make your marketing unforgettable.

Plus, there’s talk of tequila, tacos, and why being yourself (tattoos and all) is the best marketing strategy around.

Moments

04:34 Tacos, Tequila, and Rebel Branding

08:57 Clarify Your Brand Identity

11:31 "Clear Message in 5 Seconds"

16:41 "Branding Builds Trust and Connection"

19:56 "Stand Out from Competition"

20:54 "Free Marketing Workbook Offer"

Here are 3 key takeaways:

1. Branding is about perception, not just visuals. The visual identity (logo, colors, fonts) is only about 10% of what makes a brand. How people feel about you, your messaging, tone, and client experience are what truly differentiate you.
2. If you sound like everyone else, you blend in. Ask yourself: if you scrubbed your name and logo off your website and materials, could prospects tell you apart from the competition? If not, you’re invisible!
3. Consistency matters everywhere. Your brand’s personality and tone should show up across your website, social posts, emails, and even your client onboarding materials. Whether you’re quirky, classic rock-loving, tattooed, or just “professional,” let it shine through (with moderation).

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

Whether you’re a solo therapist or running a full practice, stay tuned for practical tips you can use to attract your ideal clients—no viral dance trends required.

Welcome to Market It Like It's Hot—the show where marketing strategy gets real and all the fluff is left at the door. Yasmine Robles and Izzy Dadoski from Rebel Marketing are talking about SEO for therapy practices.

If you've ever found yourself frustrated by hard-to-navigate therapist websites, confusing booking processes, or profiles that leave you wondering who you’re actually contacting, this one’s for you.

You'll hear everything from the basics of SEO and what it isn’t (spoiler: it won’t make you go viral overnight), to why Google should be your business’s BFF—at least until you realize how much it knows about you. Yasmine Robles and Izzy Dadoski break down local SEO, Google Business Profiles, the importance of clear location-based landing pages, and must-have info on every therapist’s site.

As always, be ready for some dad jokes, candid rants, and homework to give your website a quick SEO win, all with the Market It Like It's Hot signature blend of strategy, real talk, and a sprinkle of tequila.

Hot Moments

00:00 "SEO Tips for Therapists"

05:45 Therapist Search and Visibility Tips

07:44 "Location-Based Landing Pages Explained"

13:10 "Stay Strategic, Stay Spicy"

14:07 "My Poor Therapist Knows"

Here are 3 takeaways every therapist should know:

Let Google Be Your BFF (but set boundaries): Claim and optimize your Google Business Profile. Make it easy for local clients to find and trust you with accurate location info, services, and a friendly photo or two.

Location, Location, Location! Create landing pages based on the cities or regions you serve. Whether you’re in Columbus or offering telehealth in Cincinnati, speaking directly to local audiences drives the right traffic—without pricey ads.

Quick SEO Wins Matter: Add your city name and specialties throughout your website content. Make sure your address and phone number are visible (ideally in the footer). Bonus tip: Ask happy clients for Google reviews to help boost your credibility.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!

Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.

In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.

Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.

Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.

Moments

00:00 "Discovering Twitter's Early Days"

04:43 "Human-Focused Influencer Marketing"

08:45 Nonprofit Advocacy and Vaccine Education

12:42 "Successful Campaigns Require Mutual Trust"

15:02 Transparent Budgeting in Influencer Marketing

17:57 "Boosting Content and Audience Insights"

20:53 Negotiating Content Usage Rights

25:48 Managing Client-Creator Expectations

26:47 "Balancing Creativity and Client Expectations"

31:10 "Social Search’s Rise with Gen Z"

34:34 "B2B Marketing Channel Insights"

39:08 "Changing Mindsets on Influencer Marketing"

43:11 "Embracing Change in Social Media"

44:17 "Market Like It's Hot Recap"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

What are some ways you plan to simplify or streamline your own business or marketing efforts this year?

Whether you’re looking for inspiration to clean up your business strategies or just want to hear relatable stories about work, life, and the occasional mishap with a door frame, this episode has something for you.

Welcome to a brand new year with Market It Like It's Hot! In this episode, hosts Yasmine Robles and Izzy Dadoski kick things off with their signature mix of playful banter, real talk, and no-nonsense marketing advice.

Both hosts get honest about the joys and challenges of balancing business, personal growth, and life’s inevitable curveballs.

The duo talks about their personal and professional "survival kits" for 2026—think keeping it simple, prioritizing accountability, updating marketing basics, and yes, squeezing in time for hobbies and self-care.

They talk about what they're letting go of (comparison, negativity, jam-packed schedules) and what they're embracing (authenticity, smarter networking, and that infectious Rebel Marketing energy).

Grab your headphones, maybe a beverage, and join Yasmine Robles and Izzy Dadoski as they set the tone for a marketing year that’s anything but boring.

Moments

05:25 "Optimizing Social Media Profiles"

08:58 "Surviving Parenthood Through Accountability"

10:54 "Struggles with Balance and Coordination"

15:19 "Strategic Event Participation Focus"

18:32 "From High School to Sweatpants"

22:17 "Limiting Negativity and News"

26:38 "Reading Preferences and Genres"

28:16 "Parenting, Audiobooks, and Life"

30:34 "Marketing Tips & LinkedIn Challenge"

Here are the top 3 takeaways for fellow marketers, entrepreneurs, and business leaders:

Keep It Simple & Strategic

Don’t fall into the trap of chasing every shiny marketing trend. Just updating your business profiles and streamlining processes can bring massive improvements. Sometimes 20 minutes of focused work online beats spending hours at endless networking events!

Accountability is Everything

Let your team know your goals (and your boundaries)! Whether juggling flexible hours, parent life, or staying sane with a packed schedule—make your needs known, build in accountability, and trust your team to have your back.

Trim the Fluff—Focus on What Matters

2026 is for cutting out unnecessary busyness. Say “no” to activities that don’t align with your goals, ditch the unhelpful comparison game (yes, TikTok rabbit holes included), and put your energy into showing up where it counts.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs.

Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025.

From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.

Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way.

Moments

05:14 "Reflecting on Change and Struggles"

07:44 "Hummus Wraps and Mislabeling"

10:32 "Unexpected Recognition and Engagement"

14:20 "Market Like It's Hot Finale"

Here are a few of our biggest takeaways from the episode:

Consistency Pays Off (Even When You Don't Realize It)

When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.

Community is Everything

Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.

Never Settle for "Boring"

Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait.

Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski.

This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)!

You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details.

Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship).

So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way!

Here are three of our favorite takeaways:

Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority.

Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”).

Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy.

Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos).

Moments

00:00 Marketing Strategies for Sensitive Topics

05:37 SEO for Sensitive Services

09:20 "Effective SEO for Evergreen Content"

12:37 Business Divorce Considerations

16:29 Building Trust Through Education

17:35 Engaging Legal Marketing Strategies

22:20 Clear Guidance and Call-to-Action

25:09 "Free Marketing Tools & Tips"

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually...

If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:

1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.

2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!

3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.

4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!

5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.

Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.

Moments

00:00 "Why You Need Marketing Strategy"

04:27 "Define and Target Your Audience"

09:35 Optimize and Manage Google Profile

11:50 "Local SEO Tips for Businesses"

14:42 "Engage Online or Lose Touch"

17:10 "Posting Consistently with Value"

23:02 "Get Your Free Marketing Workbook"

23:44 "Frustrations with Sneaker Boots Ad"

29:23 Delegating Work and Finding Help

32:10 Business Support and Marketing Audits

34:15 "Don't DIY Your Marketing"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

Copyright 2026 Rebel Marketing

If you’ve ever wondered how to make AI work for you (without sacrificing your brand’s voice or spreading misinformation), this is the episode you don’t want to miss.

Co-hosts Yasmine Robles and Izzy Dadoski ask the question on every marketer’s mind: with so many AI tools out there, which ones are actually worth your time and investment? From ChatGPT, Claude, Jasper, and Google’s Gemini, to the latest visual and video AIs like Canva Magic Studio, Midjourney, and Vizard—we cover which tools really deliver and which are just hype.

Here are our top 3 takeaways from the episode:

Not All AI is Created Equal:

From ChatGPT and Claude for content, to Canva Magic Studio and Midjourney for visuals, and 11 Labs for voiceovers Each tool has unique strengths. The key is selecting the right one for your specific marketing goals, rather than jumping on trends.

AI is a Strategy Tool, Not a Shortcut:

As Izzy said, “If your strategy sucks, it will just help you suck faster.” AI won’t magically fix a weak marketing plan. It’ll just speed up where you’re already headed. Use it to support creativity and efficiency, not replace critical thinking.

Get Specific and Stay Ethical:

Using AI for tasks like summarizing meetings, building content outlines, and brainstorming is smart. But don’t just copy-paste generated blogs or stats! Always add your brand’s voice, double-check the facts, and pull in your own research to keep your marketing authentic.

Moments

00:00 "Stick Figure Laughing Video"

05:40 Tech Giants' AI and Voice Innovations

08:20 AI Writing: Importance of Personal Input

10:46 Marketing with AI: ChatGPT vs. Claude

14:22 AI-Enhanced Research Workflow

16:41 Effective Workflow and Tool Integration

Stay in touch and get the latest updates by following us on:

• Instagram: @myrebelmarketing
• LinkedIn
• YouTube
• Facebook
• Rebel Marketing

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing